Top Tory uses conference speech to promise end to 'cynical' media briefings
08 Oct 2009 | by David Singleton
also promised he would make crime figures completely independent' of government, so the figures could ...
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On the agenda - Promising cancer remedy trialled
30 Jun 2009 | by Gemma O'Reilly
have completed a Phase I clinical trial showing promising results. The trial was completed...the story. The BBC Health website s headline said the new drug shows promise . STATS 85% - the risk ...
John Shewell: Yes We Can!
01 Dec 2011 | by John Shewell
Barack Obama clearly understood the power of communications and pioneered the use of social media in political campaigning to harness the goodwill of people and create a movement based on a simple story - change.
Don't scrimp on destination PR over Christmas period
02 Dec 2009 | by Tina Sutherland
. In towns, cities and villages we hear sleigh bells tinkling and choirs sweetly singing against a shimmering...We don t have to look far to find Bah, Humbug tales of council Scrooges saving money by buying ... t think so. This investment can bolster our economic resilience. I do suspect we may have our work cut out ... and queues. We could avoid it online but for some reason choose not to. Millions of us head straight ...
Ashley Wilcox: Are we really being creative?
01 Dec 2010 | by Matt Cartmell
There were calls to be creative - and yes, we need to be creative. But the problem seems ... and selling services really the answers to the problem? Yes, we face significant cuts and headcount has to be looked at, but let s look at it creatively. Our current solution is that we aren t replacing vacant posts ...
Paul Richards: 'Time is running out to save Labour brand'.
10 Jun 2009 | by Paul Richards
leadership of the Labour Party, is his promise to reform Downing Street's communications....We ve been here before, of course. Team Brown arrived in September 2007 on a promise of no more ... and the Telegraph which do members of Labour s team down. As we near the election, fire must be directed ... communities (what we call delivery stories ) as opposed to process stories. At a time when NHS waiting ...
Frank PR handed We Are What We Do and Global Cool CSR accounts
05 Jan 2010 | by Alec Mattinson
Frank PR has netted briefs with a pair of CSR-orientated organisations, We Are What We Do...We Are What We Do, best known for its I'm Not A Plastic Bag' collaboration with designer Anya Hindmarch and its Change The World For A Fiver' book, is an organisation aiming to ignite social change ... Goodkind, said: 'As the economy recovers we're seeing a bit of a trend for consumers to once again be more ...
Taking on the challenge
24 May 2012 | by Oliver Pauley, Portland
We must spot trends and expand our expertise if we are to succeed in today's complex world, says...we do appears never to have been lower. Anxiety, for example, over access remains strong. But only those PR professionals stuck firmly in the past believe that the promise to open ministerial doors ... step by helping clients enter the market of ideas. At Portland we were delighted to add James O ...
John Gisborne, Hill & Knowlton: A matter of risk and reward
29 May 2009 | by John Gisborne
If we want the reward of being treated as partners by our clients, we need to share the risks.... Leading agencies only began to rethink their approach around the time the biotech promise came good, when ... foundation of how we work together. Sharing risk doesn t mean betting the farm on the success of products ...
Global: We Are Social sets up shop in New York
16 Mar 2012 | by John Owens
We Are Social has opened a base in New York to capitalise on the growing trend towards global...will be MD of the New York offering, takes the role after working at We Are Social's UK office, where she ... responsible for social media strategy and implementation at a global level, we will be able to service ... worked as head of social media at Cake. Robin Grant, global MD at We Are Social, said: 'We've opened up ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
