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My YouTube ad of the week: Sue Unerman, MediaCom

Isaiah Mustafa to our notice so charmingly, Procter Gamble has continued the campaign. We now get ...

Weedol Rootkill Plus 'B movie' by DLKW

The product promises to kill both the plant and the root and uses a 'B movie' horror theme to show this and increase consumer awareness of the brand. ...

Boots 'Christmas... brought to you by the girls' by Mother

really do make Christmas happen and, this year, that s what we want to celebrate." ...

GlaxoSmithKline 'beechams' by Grey London

As we approach flu season, GlaxoSmithKline (GSK) is rolling out a new campaign by Grey London

Axe 'Axe Boat' by BBH

Men can enter a contest to win a trip on the cruise which promises to make their dreams come true. ...

Radox 'be selfish' by WCRS

In a bid to show that time is woman s greatest enemy, the spot sees a woman entering a shop filled with clocks while a voice over encourages the female audience to start thinking about time differently. If only we looked at time a little differently, it could be our friend, the narrator explains, before ...

Tories promise voluntary agreements with advertisers

drinking is by persuading firms to act responsibly. Andrew Lansley, the Shadow Health Secretary, promised yesterday that the Tories would end Labour's narrow focus on fear of junk foods. He said: "We ... . Following the Ofcom review, we will look to a voluntary agreement, extending across all media, which ...

PERSPECTIVE: Is Berndt memo a threat or promise for P&G agencies?

It s Procter Unless we fix our fundamental growth issue, we have no way to hit our forecasts...It s Procter Unless we fix our fundamental growth issue, we have no way to hit our forecasts ... We must operate in a crisis mode. Thus goes a confidential diktat - part of which was leaked ... that the latest memo contains a warning for agencies. After all, we already know something of its plans. P ...

Media Forum: Do agencies over-promise?

Are media agencies over-promising more than ever before, Alasdair Reid asks....For those cynics who've argued all along that MindShare promised the impossible to "buy in ... in the weeks to come. But is over-promising in media pitches getting worse? If so, why? And, as regional mega ... and that it is our choice whether we walk away or not. There are instances where we have no real choice but to walk ...

TV and online ads combination shows promise

, that it was desirable to have creative synergy between TV and online ads. What we ve found with online being able ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.