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MEDIA: What The Papers Say - Press relishes the bad news from M&S

The presentation of Marks and Spencer s half-yearly results was trailed as promising bad news...The presentation of Marks and Spencer s half-yearly results was trailed as promising bad news, and there was some relish in reporting it. The press went beyond Sir Richard Greenbury s partial explanation of the bad news, which he termed as a general clothing-retail bloodbath , with the tabloids recruiting ...

NEWS ANALYSIS: Learning the PR lessons from Boo.com’s demise - Boo.com has become the first high-profile casualty of the e-conomy with commentators pointing to a lack of PR planning as a contributing factor

Boo.com, is either the death knell of the internet as we know it, or little more than a dent...Depending on which media you consume, the recent demise of on-line fashion and streetwear retailer Boo.com, is either the death knell of the internet as we know it, or little more than a dent ... that it could not deliver on its promise. Boo s fall from grace has completely overshadowed other fallers ...

Campaigns: Millions roll in for final hour of 1999 - Charity PR

Children s Promise is a joint venture between the New Millennium Experience Company and Marks...Children s Promise is a joint venture between the New Millennium Experience Company and Marks ... of the last millennium, either individually or through their company s payroll. Children s Promise ... generated so far. According to M s Promise now stands at 55 per cent. The campaign has signed up 4 ...

MEDIA: In Brief - Grocer revamps its produce

shopping section called the Grocer 33, while Market Edge promises to provide up-to-the-minute retail...The Grocer has revamped its editorial content and layout. The relaunched title has a new weekly shopping section called the Grocer 33, while Market Edge promises to provide up-to-the-minute retail information. ...

Al Fayed sets PR people an example of how not to do it

Last week I promised to report on my appearance before the Select Committee on Public...Last week I promised to report on my appearance before the Select Committee on Public Administration which is examining the Government Information and Communication Service, to give it its new gimmicky title. Unfortunately, this won t fill a column. The committee was not really interested ...

Judge and Jury: Why spilling the milk ’scare’ to the press could all end in tears - Tesco and Sainsbury’s captured the high ground with a speedy response to the latest food scare, says Graham Paskett, managing director of Paskett P

We ve heard Edwina Currie cracking open the debate about salmonella in eggs. BSE continues...We ve heard Edwina Currie cracking open the debate about salmonella in eggs. BSE continues ... disaster. The debate about genetically modified foods continues to rage. Now we have major newspaper ... . We all need food. Of course we all must know facts when situations develop that have a potential ...

DIARY: Winning the marketing gamble by placing your bets on the nose

We all know supermarkets are expert at luring us with eye-catching displays of fresh fruit and veg...We all know supermarkets are expert at luring us with eye-catching displays of fresh fruit and veg. Asda s egg aisle even has the sound of clucking hens. But smells? Defenceless consumers will now have to cope with Aromagas, a mould- breaking marketing opportunity for retailers from the UK ...

OPINION: Defend capitalism or the PR industry dies

of a PR industry we would have if international capitalism were strangled and free trade ended...of a PR industry we would have if international capitalism were strangled and free trade ended ... . And what would be the point of consumer PR if we were told to take or leave the products and services ... their competitive advantage and we prolong their poverty. The more they encourage capitalism to open up ...

Diary: NFU milks the farming industry to come up with the PR cream

In the good old days the British public loved their farmers, but a recent poll by MORI says we now...In the good old days the British public loved their farmers, but a recent poll by MORI says we now view them as animal abusing, money-grabbing bumpkins. In response, the National Farmers Union is stepping up its PR effort in an attempt to portray its members as sensitive, cow-loving types ...

Editorial: Roddick still has the flair to walk the walk

in this week's issue. Granted, it is hardly a revelation to PROs, but we can learn a great deal from someone.... Entrepreneurs are by their nature instinctive marketers, a breed we tend to underrate in this country. That said ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.