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The mailer comprises a letter addressing the customer but where there would usually be body copy, there is a blank space, before the "yours sincerely" sign off. At the very bottom of the letter is a blue text box explaining: Actually, we ve got lots to tell you about. But we can t say anything until you ...
Featuring Matt Lucas and David Walliams as Lou and Andy, Vicki Pollard and the Victorian Ladies, the adverts break on May 16 and run across TV, posters, print, online and in branches. Video 1 - Yeah, but, no, but Video 2 - We're ladies A further advert, 'Yeah, I Know' will air on May 24. ...
, blue and orange, that bring to life the brand's promises of price and quality.
are down on their uppers. The Kensington Mortgage Company, the ad promises, lends to people ... of the lender s clients - indeed it is one of his. We work for the company and I did it as a favour ...
shopping promise , which will provide consumers with full protection against internet fraud in a bid ... the internet - we want to take them there, said Martin Rutland, HFC s communications director. HFC ...
, that it was desirable to have creative synergy between TV and online ads. What we ve found with online being able ...
is either a fine thing or the end of life as we know it, depending on what mood you catch us in....get a form to me at once --and they did. It couldn t have been easier. We filled it in and sent ... form arrived, we filled it in and sent it back. Nothing happened. Then, last week, another form ... . The computer told her that they had received at least one of the forms we had filled in, but nothing ...
Jane Reynolds, the media relations manager at Abbey, said: "We are committed to the new ad strategy. There is more to come and we won't be changing it. Feedback from customers has been good." TBWA has just unveiled its second tranche of advertising, moving away from the relaunch campaign ...
: "We wanted to revolutionise banking. The first ad sets the scene, with more product-focused work coming through in due course. We want to tell Abbey customers that things will get better for them ...
of CRM at HMV. 'If you make grand promises along the lines of "we always offer you the best prices ... in millions of gallons of oil leaking into the Gulf of Mexico. Featuring the promise 'We will get this done ... Making promises has long been the lynchpin of many marketing campaigns. John Lewis' 'Never ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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