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. We ve created 26 different adventure edits to keep things surprising throughout the series." ...
The festival organisers use the award to celebrate the advertisers that distinguish themselves for their innovative marketing techniques and their willingness to encourage creativity in their agencies. Above, we show the best 10 ads from VW, selected by its ad agency, DDB London. Picture gallery: VW Beetle lemon ...
. We follow them as the adventure continues, visiting new locales including the beach, the mountain ...
Seeded online and set to air on US TV, the spot is accompanied by a voiceover explaining: "We're not witnessing the end of the American car; we're witnessing the rebirth of the American car. General Motors needs to start over in order to get stronger." ...
DraftFCB Melbourne has created this spot to launch the Honda Accord Euro in Australia. It begins with a shot of an object flying through the air above the fields below and as the camera zooms in we can see that it is a man. The man flies gracefully along roads, past fields of cattle, around sharp bends ...
. The voiceover promises this is not the end of the American car', and that the new GM' will focus on fewer ... . There was a time when our cost structure could compete worldwide. Not anymore. Reinvention is the only way we can fix this, and fix it we will.' The ad, by Interpublic agency Deutsch, concludes, The only ...
s appointment follows an extensive candidate review for this important position. "We have committed to major ... in marketing and brand communications. "We will be spending more to promote the koda brand in 2011 than any ...
Fonseca. Later that month, it rolled out a full-page print ad carrying the line "We're pulling together ...
, that it was desirable to have creative synergy between TV and online ads. What we ve found with online being able ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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