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Marks & Spencer 'autumn 2011' by RKCR/Y&R

of marketing, Steve Sharp, said: "It s a very different campaign for M S as it s the first time we have focused on one of our brands in this way. We are very proud of the result." The work was written by Graeme ...

Wrangler 'mark your territory' by Stinkdigital London

. The film is an extension of the brand s "we are animals" campaign and is akin to its interactive Blue Bell ...

Weedol Rootkill Plus 'B movie' by DLKW

The product promises to kill both the plant and the root and uses a 'B movie' horror theme to show this and increase consumer awareness of the brand. ...

Which? 'testing' by MCBD

Created by MCBD, one ad follows a dog running into a field and rolling around in a muddle puddle and walking over washing to showcase what Which? s stringent testing method is. The voiceover explains: "Only Which? uses unclean dogs to test washing machines for pet odour removal. That s actually what we ...

Littlewoods 'present hunt' by Leo Burnett

The campaign has been created to promote Littlewoods as the destination retailer for Christmas gifting, promising customers that they will discover the perfect gift for all the family. ...

Dreams 'goodnight' by RKCR/Y&R

The campaign is a significant shift away from Dreams previous price-led approach and features a cross section of the nation settling down for the night in their Dreams bed. The ad closes with a Dreams employee turning off his bedside lamp with the end line "We won t sleep till everyone ...

John Lewis 'never knowingly undersold' by Adam & Eve

John Lewis promotes its price promise of 'never knowingly undersold' with a TV ad aiming...The ad shows a woman growing up through every life stage and subtly weaves in the John Lewis promise as she is seen creating a home and family. ...

Asda 'good old basket' by Saatchi & Saatchi

Asda has introduced a price guarantee, backed by a national TV campaign, which promises grocery

Waitrose 'Heston's Earl Grey and mandarin hot cross buns' by BBH

In the spot, the chef reminisces about the source of his inspiration, and we see a flashback to the 70s, when a "mini" Heston is at a kitchen table enjoying a hot cross bun. ...

Bisto launches Promise ad campaign

Bisto has launched its first TV ad for three years that features children who promise to be good.... Media planning and buying is handled by Starcom MediaVest. The "Promise" commercial focuses ... promising to be good and do their homework or tidy their rooms. It ends with their pledge: "I promise to be good in return for one night together, eating proper food with proper gravy. We'll do our bit if you do ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.