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Sony 'mind of a child' by McCann Worldgroup

Wes Anderson, the director of films including The Royal Tenenbaums, has shot the latest global spot

Movistar 'connected' by Y&R Peru

Fragments of different people and even animal bodies are linked together, resulting in amazing new situations -always better than the previous ones, conveying the "Connected we can do more" concept for Movistar, the leading cell phone company in Latin America. ...

Blackberry 'black and white' by Next Door

The strapline in one ad reads: "You need to act fast, so we'll keep this brief", While the other extols the economical virtues of the Curve. ...

Samsung 'the proof machine' by The Viral Factory

buggers. We're hoping that the internet audience will like the ingenuity and creative endeavour ...

Carsa 'Laptop Promotion' by Y&R Peru

The campaign is composed of four videos that show a fruit seller, a maid, a security guard, and a cashier holding their new laptops. The message is that Carsa makes laptops so affordable through credit that we can all own one. ...

OPINION: Never undervalue the importance of under-promising

. The very simplistic, yet compelling, idea of under-promising and over delivering is one definite way we ... the most important activity any of us can master. Think about it. If we can efficiently manage anyone s expectations, then we can effectively succeed at anything we do. And have fun doing it ...

Editorial: BA and BT must deliver on their promises

on specific customer service promises under the recently introduced 'More power to you' strapline. Its chief...to passengers and where the airline can add tangible value. So we have two UK institutions seeking a ... bigger workforce must also raise its game. Promise by all means, but deliver the goods. Every little ...

Media: Things we like

was in the Sunday night ITV drama Catwalk Dogs, which promised romance in the world of dog shows. We don't know ... We've enjoyed the relaunch of UKTV G2 as Dave. Obviously the programming is the same, but we were ... presence on Freeview should increase its audience, and we like the idents and other marketing support. We ...

Analysis: Marketing Checkout - Are we being served by electrical stores?/Making promises about

retailers make it to comprehend, buy and maintain a home computer system? We set out to assess ... was talking about, but I didn t feel at all encouraged to buy. Comet s response: We know there is room for improvement in our customer service. It is an area that we are looking into, with a view to making public ...

Trusted brands: Brands we trust

sophisticated role than promising that the product meets basic quality standards. It is now closely intertwined with social and environmental responsibility, as consumers expect companies not only to keep the promise ... and understanding customer needs, and also shows a very high level of loyalty. 'We're consistently told ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.