26 Mar 2012
Wes Anderson, the director of films including The Royal Tenenbaums, has shot the latest global spot
25 Mar 2010
Fragments of different people and even animal bodies are linked together, resulting in amazing new situations -always better than the previous ones, conveying the "Connected we can do more" concept for Movistar, the leading cell phone company in Latin America. ...
27 Jul 2009
The strapline in one ad reads: "You need to act fast, so we'll keep this brief", While the other extols the economical virtues of the Curve. ...
05 Oct 2010
buggers. We're hoping that the internet audience will like the ingenuity and creative endeavour ...
05 Mar 2010
The campaign is composed of four videos that show a fruit seller, a maid, a security guard, and a cashier holding their new laptops. The message is that Carsa makes laptops so affordable through credit that we can all own one. ...
28 Oct 1999
| by BILL ROBINSON, chief marketing strategi
.
The very simplistic, yet compelling, idea of under-promising and over
delivering is one definite way we ...
the most important activity any of us
can master.
Think about it. If we can efficiently manage anyone s expectations, then
we can effectively succeed at anything we do. And have fun doing it ...
16 Jun 2004
| by Daniel Rogers, deputy editor
on specific customer service promises under the recently introduced 'More power to you' strapline. Its chief...to passengers and where the airline can add tangible value.
So we have two UK institutions seeking a ...
bigger workforce must also raise its game.
Promise by all means, but deliver the goods. Every little ...
26 Oct 2007
was in the
Sunday night ITV drama Catwalk Dogs, which promised romance in the world
of dog shows. We don't know ...
We've enjoyed the relaunch of UKTV G2 as Dave. Obviously the programming
is the same, but we were ...
presence on
Freeview should increase its audience, and we like the idents and other
marketing support. We ...
18 Mar 1999
retailers make it to
comprehend, buy and maintain a home computer system?
We set out to assess ...
was talking about, but I didn t feel at all encouraged to buy.
Comet s response: We know there is room for improvement in our customer
service. It is an area that we are looking into, with a view to making
public ...
27 Apr 2004
sophisticated role than promising that the product meets basic quality standards. It is now closely intertwined with social and environmental responsibility, as consumers expect companies not only to keep the promise ...
and understanding customer needs, and also shows a very high level of loyalty. 'We're consistently told ...