Visit Wales 'we want Piers Bramhall' by Wieden & Kennedy
11 Aug 2011
An unsuspecting member of the public, Piers Bramhall, fronts a new Visit Wales ad by Wieden & Kennedy.
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Visit Wales 'there's going to be art' by Wieden & Kennedy
31 Aug 2011
The next phase of Visit Wales' "we want Piers Bramhall" campaign has launched.
Heathrow 'better' by Masius London
26 Jun 2009
with the line: We re Europe s biggest. That s what makes the world so small . ...
Lastminute.com 'for everyone' by Adam & Eve
29 Mar 2012
The print ads aim to bring to life lastminute.com s brand promise of making the unattainable attainable. They will break on 30 March with a coverwrap of Metro . Additionally, outdoor advertising will appear in London train stations from April. Lastminute.com s owned channels, Facebook and Twitter ...
Fallsview Casino 'need some fun?' by Blammo Worldwide
03 Apr 2012
Three additional spots are set to run throughout the year. Andrew Simon, the partner and chief creative officer at Blammo Worldwide, said: "Instead of the expected imagery of people exalting in a casino victory, this campaign continues to tell the Fallsview story in a completely fresh way. We wanted ...
British Airways 'Manhattan' by Saatchi & Saatchi
01 May 1983 | by John Tylee
with the kind of wow! factor never seen before. "BA s situation was so bad that we couldn t show planes ...
Protecting your brand - Stakeholder promise
19 Oct 2001
We begin with Roger Camrass and his "Stakeholder promise", followed by Rene Carayol and "Brand promise", and conclude with George Jerjian and "Brands belong on the mainland". Stakeholder promise At the heart of any company's brand is a unique promise to its stakeholders ...
Thomson promises child-free holidays
27 May 2011 | by Loulla-Mae Eleftheriou-Smith
experiences for different people. "Family holidays remain incredibly important to Thomson. However, we ... hotel, peace and quiet both come as standard. Early sales show that we are on to a winner ...
Editorial: BA and BT must deliver on their promises
16 Jun 2004 | by Daniel Rogers, deputy editor
on specific customer service promises under the recently introduced 'More power to you' strapline. Its chief...to passengers and where the airline can add tangible value. So we have two UK institutions seeking a ... bigger workforce must also raise its game. Promise by all means, but deliver the goods. Every little ...
Holiday firm promises 'chav-free breaks' with no Britney
27 Jan 2009 | by Nikki Sandison
for themselves. We work hard to make a decent home and life for our families and we pay our taxes to contribute ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
