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Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

10 Feb 2012 | by Alex Brownsell

-bound predecessor Peter Duffy , is the man chosen to lead this charge. He exudes the kind of quiet optimism one ... theme, replacing its recent black and white ads with a more fantastical animated style. T he integrated ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

become brands in their own right, such as Spider-Man,' he says. 'Now you have a world where those ...

Media Bitch's Diary 9 February

09 Feb 2012 | by Media Bitch

?". Now Bitch definitely knows that Simon Cowell is a man who loves the attention well he would do ...

Private View: Darren Bailes and Dave Bedwood

09 Feb 2012

. There are the obvious Yoda-speak jokes in there, and the wee man looks great. A guy in a bar is interrupted by Yoda, who ... be the most famous faces on the planet - are captured in simple black-and-white documentary ... of the Emperor's hatred. He had foreseen this ad. George Lucas - how much wonga can one man have? Yet he ...

MediaVest retains £4m Tetley media

09 Feb 2012 | by Katherine Levy

The review, which was called by the Tetley owner, Tata Global Beverages, and handled by the agency selection companies Oystercatchers and TradeMark Management, also saw MediaCom and Manning Gottlieb OMD compete in the final stage of pitches, held last week. Adrian Mooney, who joined Tata Global Beverages ...

Costa Bingo seeks agency for £1.5m ad account

09 Feb 2012 | by Jeremy Lee

. Founded in June 2009, Costa Bingo operates its website out of Gibraltar but is owned by the Isle of Man ...

Andrew Miller backs Guardian's content to win

09 Feb 2012 | by Ian Darby

the journalistic successes of recent times. The man charged with extracting this value has not had an easy time ... , it does not have a black-and-white approach to the issue. With Miller in its corner to push this pragmatic ...

Tom Kelly - No more cat and mouse

09 Feb 2012 | by Matt Cartmell

The man whom the Reverend Ian Paisley once described as making 'Machiavelli look like a rank amateur' seems to have a knack of being in the right place at the most scrutinised time. Having worked ... with age. The man who a couple of years ago straight-batted a PRWeek request for comment with the words ...

Ian Monk: The mob is now judge and jury

09 Feb 2012 | by Ian Monk

, commentators and phone-in audiences. To a lesser extent, the same applies to Stephen Hester, the man ...

How can magazines mix digital and commerce?

09 Feb 2012 | by Rebecca Miskin and Zoe Bale

with collaborations, and they will be key in 2012. Our award-winning Nivea Invisible for Black White deodrant launch was the first of its kind and redefined media partnerships by producing an exclusive ASOS and Nivea black-and-white ...

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