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Michael Woodburn, the man attempting to reinvigorate Capital One's brand in the UK with a four
The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
-oil salesmen to marketing professionals. The man who set up JWT in 1896, having paid $500 for the agency ...
and free food on quiz night. What's your favourite holiday destination? Anywhere with white beaches ...
observed, 'a man who has carefully investigated a printed table finds that he has only a very faint ...
R Whites, the soft-drinks brand, has reunited the actors from its well-remembered "secret lemonade...the stairs in the middle of the night into the kitchen to get his R Whites fix. This time, instead of opening the fridge to find R Whites lemonade, Chagrin opens the freezer to reveal the brand's lemonade ... licensing partner, Frederick Dairies, said: "R Whites is a much loved and iconic British brand. "We ...
I recently had lunch with a man who insisted on 'art-directing' the meal, taking pictures of every plate of food placed before him, before frantically uploading them to multiple social-media platforms. He took so long photographing each course, I wondered whether he planned to actually eat anything ...
White space is the marketing term for unmet needs. White space is the place where business grows; without growth there is only stagnation, so the search for white space matters for everyone and is a ... ; they required no investigation. In a world where our daily physiological needs are met, the meaning of white ...
times), he lays out the case for 'Brand Man' (see box, below). His memo features a prescient phrase. Brand Man should take 'a very heavy share of individual brand responsibility', he wrote. Soon, brand ... FOR 'BRAND MAN ' A 'Brand Man', said McElroy, in his famous memo (right, click to enlarge), should ...
information, isn't it? I've never found good thinking comes from those obvious, dramatic, black-and-white ... diminutive mullet-topped Argentinian, a man-child who had recently joined the agency on a free transfer from ... Butch Cassidy and the Sundance Kid. Watch out for the man in the straw hat." I don't remember feeling ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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