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DraftFCB has appointed Grey's managing director, Simon White, as its European chief planning...In the newly created role, White will report to the DraftFCB president, Kate Howe. He will be based in DraftFCB's London office and joins the agency in September. White leaves Grey after ten ... in 2010. Following his promotion, White continued to work in the planning department on campaigns ...
White space is the marketing term for unmet needs. White space is the place where business grows; without growth there is only stagnation, so the search for white space matters for everyone and is a ... ; they required no investigation. In a world where our daily physiological needs are met, the meaning of white ...
times), he lays out the case for 'Brand Man' (see box, below). His memo features a prescient phrase. Brand Man should take 'a very heavy share of individual brand responsibility', he wrote. Soon, brand ... FOR 'BRAND MAN ' A 'Brand Man', said McElroy, in his famous memo (right, click to enlarge), should ...
Global MD of We Are Social Robin Grant is not a man to mince his words. Within minutes of PRWeek's interview starting, Grant is lambasting the PR industry for 'missing the boat' on digital, allowing advertising and media agencies to steal a march. What is bad news for the PR industry is good ...
The London Evening Standard and other printed newspapers have a "healthy life" ahead of them, according to Jon O'Donnell, commercial director at the London title, which this year is expected to turn in a profit after years of heavy losses.
If he plays his cards right, Jean-Yves Naouri will become only the third man to lead the Publicis organisation in its 86-year history. He has by far the best chance of winning the game compared with his closest rivals, whose age or lack of relevant experience inhibits them from playing for such high stakes ...
Man City could secure the sponsorship crown but victory will give the club "a massive boost" in its ... . Experts believe the marketing power of Nike will also help Man City boost its overall sponsorship earnings ...
Betfair wanted to maximise its access to Manchester United's global fanbase as the club's official betting partner.
Laithwaites Wine, the international wine merchant, has named Mark Roberts as its new marketing director with immediate effect.
On 12 October 1962, Time magazine's cover featured 12 white, middle-aged men. Look at them today ... agency chief was refusing to raise his glass. This man had no use for the multi-million-dollar budgets ... to travel 3,000 miles to that advertising backwater San Francisco. This man's name was Howard Luck ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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