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Michael Woodburn, the man attempting to reinvigorate Capital One's brand in the UK with a four
The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
and free food on quiz night. What's your favourite holiday destination? Anywhere with white beaches ...
observed, 'a man who has carefully investigated a printed table finds that he has only a very faint ...
I recently had lunch with a man who insisted on 'art-directing' the meal, taking pictures of every plate of food placed before him, before frantically uploading them to multiple social-media platforms. He took so long photographing each course, I wondered whether he planned to actually eat anything ...
times), he lays out the case for 'Brand Man' (see box, below). His memo features a prescient phrase. Brand Man should take 'a very heavy share of individual brand responsibility', he wrote. Soon, brand ... FOR 'BRAND MAN ' A 'Brand Man', said McElroy, in his famous memo (right, click to enlarge), should ...
at the time thought of the brand as "a middle-aged man in a bowler hat", we asked Inglis to describe how he ...
to mentally screen out. This, surely, represents a yawning opportunity. Walt Disney, the man, had vision ...
McVey has replaced Abigail Comber, who was promoted in January this year to the position of head of brands and marketing at the airline, after playing an integral role leading the 'To Fly. To Serve' brand campaign . Comber continues to report to Frank van der Post, managing director, brands ...
. This tall order was neatly summed up by Diageo Western Europe white spirits director Philip Gladman at ISBA ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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