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From 1930s 'Brand Man' to today: the evolution of the brand manager

times), he lays out the case for 'Brand Man' (see box, below). His memo features a prescient phrase. Brand Man should take 'a very heavy share of individual brand responsibility', he wrote. Soon, brand ... FOR 'BRAND MAN ' A 'Brand Man', said McElroy, in his famous memo (right, click to enlarge), should ...

Nike marketing boss attacks 'institutionally analogue' businesses

we know. Email is an unbelievably inefficient way to communicate, stealing away millions of man ...

Unilever tops 2012 Marketing Society Awards nominations

chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

If you are in a commodity market or selling white-label products, then in extreme circumstances you could ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

White launch Holler Digital, tweet eat OMD UK, rainy days TBG Digital, music matcher Tullo ... MadeByPi LLP, Battlefront III - best youth entertainment website Manning Gottlieb OMD, Killzone 3 ... .com AMVBBDO, who killed Deon? Carat a trading division of Aegis Media, invisible for black white launch ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

103 Confessions of a wannabe ad man 4228 104 Real fresh TV ... No man's blog 3211 137 Influential marketing blog 3194 ...

The BR 200 July 2011: The web's most influential bloggers (51-100)

The Brand-Man 7480 62 Neville Hobson 7324 63 ...

Warc chief executive Olins steps down

an exciting future ahead." Steve White, chairman of Warc, said: "Rufus has led Warc during a period ...

CREATIVE STRATEGY: Sponsors' double fault at Wimbledon

visual is a shot of female tennis star Maria Sharapova. But instead of tennis whites, she s wearing a tee ... is a player on an urban, floodlit court, with a FedEx van in the background, whizzing past the chain ...

The BR 200 May 2011: The web's most influential bloggers (151-200)

188 Carl's Blog 373 189 That Gormandizer Man 346 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.