Helen Edwards: Grand incentive to alter pack mentality
02 May 2012 | by Helen Edwards, PPA, Business columnist of the year
and portion sizes were most prevalent in ready meals and sliced bread. The report highlighted how white bread ...
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Brad Pitt to be new face of Chanel No 5
10 May 2012 | by John Reynolds
Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed on Twitter. The signing up of Pitt is thought to mark the first time that the perfume has been promoted by a man. Chanel No 5 was launched by the French designer Coco Chanel in 1922. The new ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
Unilever campaign celebrates feet, the 'unsung heroes'
30 Apr 2012 | by Maisie McCabe
The ad shows how hard-working feet can be, with footage of ballet dancers, soldiers in the trenches, a marathon runner, a man walking home through snow and a woman wearing strappy high heels. It was made by Lowe and Partners agency Ponce Buenos Aires, the ad agency behind 'The Cleaner' campaign ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
-bar-eating steward who saves a penalty for England from Holland striker Robin Van Persie. Tweets included comments ... , below). When Molson Coors launched its Jean-Claude Van Damme ads for Coors Light, it attracted a huge ... with Aviva's Downton Abbey idents last year, which told the true story of a man who lost his job after a ...
Old Spice 'believe in your smellf' by Wieden & Kennedy Portland
25 Apr 2012
Old Spice Champion is being marketed to men who understand that smelling great is an important tool for achieving personal success, "like having big muscles and cool hair". The ad portrays a weedy man who acquires big muscles, cool hair and the actress Heather Graham as his girlfriend through ...
P&G launches London 2012 Olympics campaign
18 Apr 2012 | by Emma Powell
and was produced by Anonymous Content. It was directed by Alejandro Gonz lez I rritu, the man behind Nike ...
Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
, or not-especially-good-looking, man. The target market gets its buzz from the supposed accessibility ... . Set on a beach, this spot follows the familiar Lynx story pattern. A man whose spiky hairdo leaves a ...
Tobacco branding ban debate: reaction from all sides
13 Apr 2012 | by Matthew Chapman
on cigarettes has done little to dampen smoking habits, what makes anyone think putting tobacco in white packs ...
John Lewis to open dedicated Olympic shops
10 Apr 2012 | by John Reynolds
Mascot, Wenlock, 20cm, 9.95 6 Union Jack Gymsack, Navy/red/white, 5 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
