Sector Insight: Childrenswear
02 May 2012 | by Jane Bainbridge
director for Morrisons.com non food business. Before joining Morrisons she worked at fashion retailer White ...
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Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
we know. Email is an unbelievably inefficient way to communicate, stealing away millions of man ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
, is the priority.' For Jon White, marketing director at Kimberly Clark , the challenge with the Andrex toilet ... shift for some traditional retailers. The consumer divide White sees signs of hope, however ... and Waitrose, for example, really articulated its proposition and emotional connection.' For White ...
C&A issues brief ahead of global advertising campaign
16 Feb 2012 | by Anne Cassidy
, with the phrase "man at C A" entering the lexicon as a put-down for badly dressed males. C A was founded ...
French Connection 'spring/summer 2012' by 101
16 Feb 2012
The work is a follow-up to the autumn/winter campaign in 2011, which focused on the clothes and moved away from Fallon s previous "man/woman" positioning. It is based around themes and spans digital, press and online advertising, as well as in-store activity. The clothing in stores ...
London Fashion Week: Followers of fashion
16 Feb 2012 | by John Owens
loyalty. Shine Communications' associate director Matthew White advises brands to work closely ...
Man City star to launch own-branded clothing line
15 Feb 2012 | by John Reynolds
Manchester City star Joleon Lescott is to follow the likes of David Beckham and Rio Ferdinand by launching his own branded clothing line.
Mywardrobe.com shifts editorial focus in favour of sales drive
24 Jan 2012 | by Nicola Clark
to consumers. Mywardrobe is also investing in its loyalty scheme. Additionally, it is introducing white ...
Pitch Update
19 Jan 2012
Tetley tea account. The incumbent, Starcom MediaVest, will face Manning Gottlieb OMD, MediaCom and Walker ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
