Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
at the time thought of the brand as "a middle-aged man in a bowler hat", we asked Inglis to describe how he ...
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Ikea releases Corgi-dog holder viral for the Jubilee
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
is the 'Corgi Dog'." Art director Spencer White worked on the ad, with copywriter Andy O Carroll and planner ...
Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
they thought of a man with a bowler hat. We needed to invest in more emotional categories like fashion ... by Omnicom media agency Manning Gottlieb OMD, who signed partnerships with high-fashion magazines ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
, according to Gissing, by its 850-strong fleet of Mercedes Sprinter delivery vans, which double as moving ... ,' he says, before adding a comment that lacks the bluster one might expect from a 'Buller' man: 'I ...
Morrisons shakes up roster amid rebrand
10 May 2012 | by John Owens
. The agency's efforts will be led by Kate van Beek, and will continue through to 2013, with both agencies ...
M&S creates two senior marketing roles to boost fashion
02 May 2012 | by Matthew Chapman
Harbour, M S Man, M S Woman, Classics, Indigo and Savile Row Inspired. The incumbent heads of brands ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
Tesco mimics Waitrose with Everyday Value range push
30 Apr 2012 | by Matthew Chapman
The Everyday Value press campaign launches today (30 April) and replaces Tesco's blue-and-white-striped Value range. Waitrose launched a similar strategy in June 2009 for its own-brand Essential range ... the British Soap Awards on ITV1. It features a man eating a fish finger sandwich. The Everyday Value range ...
Co-operative launches Diamond Jubilee party fund
12 Apr 2012 | by Matthew Chapman
-edition doughnuts decorated with red, white and blue sprinkles. The retailer will also be introducing two limited ...
John Lewis to open dedicated Olympic shops
10 Apr 2012 | by John Reynolds
Mascot, Wenlock, 20cm, 9.95 6 Union Jack Gymsack, Navy/red/white, 5 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
