Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
we know. Email is an unbelievably inefficient way to communicate, stealing away millions of man ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
times), he lays out the case for 'Brand Man' (see box, below). His memo features a prescient phrase. Brand Man should take 'a very heavy share of individual brand responsibility', he wrote. Soon, brand ... FOR 'BRAND MAN ' A 'Brand Man', said McElroy, in his famous memo (right, click to enlarge), should ...
Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'
08 May 2012 | by Andrew McGuinness, founding partner at Beattie McGuinness Bungay
to society at large. And whether you're an ad-man in Seven Dials or a CMO in the City, that s a story you ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
Brands sought for £10m Olympic museum
28 Feb 2012 | by Ed Owen
's event in White City and the 1948 Games in Wembley. London will become the first city ...
Tom Kelly - No more cat and mouse
09 Feb 2012 | by Matt Cartmell
The man whom the Reverend Ian Paisley once described as making 'Machiavelli look like a rank amateur' seems to have a knack of being in the right place at the most scrutinised time. Having worked ... with age. The man who a couple of years ago straight-batted a PRWeek request for comment with the words ...
What do you do when the prime minister comes knocking?
02 Feb 2012 | by David Benady
. They will be able to fend off criticism even if it is from the most powerful man in the country. Inside view ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
