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Michael Woodburn, the man attempting to reinvigorate Capital One's brand in the UK with a four
The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
is the 'Corgi Dog'." Art director Spencer White worked on the ad, with copywriter Andy O Carroll and planner ...
Celgene, the biopharma company, has recruited Novartis' Nicola Redfern as director of market access UK and Ireland. She was previously director of comms and external affairs in Novartis' Oncology Business Unit. Pegasus PR has appointed beauty PR specialist Sharon Whiting as senior consultant ...
In his new role, Wright will retain his existing digital duties across OMD and Manning Gottlieb OMD but also take on responsibility for the Omnicom agencies PHD, Rocket and M2M, which collectively handle clients including Sainsbury's, Kraft Foods and Estee Lauder. Wright will be responsible ...
DraftFCB has appointed Grey's managing director, Simon White, as its European chief planning...In the newly created role, White will report to the DraftFCB president, Kate Howe. He will be based in DraftFCB's London office and joins the agency in September. White leaves Grey after ten ... in 2010. Following his promotion, White continued to work in the planning department on campaigns ...
The two ads are a humorous tribute to 50s-style advertising. Both were shot in black and white with that era's grainy film quality and outfits. The first ad is a 30-second film and the second lasts 20 seconds. The TV campaign is also supported with press and radio ...
hijacked the concept of the TED talks in this film: Here the man behind the infamous 'Company ...
other new sections including one focused on a man, the first of which will feature Prince Harry. Other ...
One thing you have to say about the lofty commercial media man Neil Jones, he doesn't shy away from...by the opportunity." The 47-year-old's ambitious drive clearly remains, although the man who once declared he ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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