Cannes Lions recognises PR
21 Nov 2008
The prestigious Cannes Lions International Advertising Festival is to have a PR dimension from 2009, as new PR awards are introduced.
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The Week
20 Feb 2009
- The Central Office of Information (COI) has appointed Advertising Association chairman Mark Lund as its new chief executive. Lund, who is also CEO of Delaney Lund Knox Warren, will succeed Alan Bishop, who left the COI in January.
City & Corporate: Companies make a virtue of doom
21 Nov 2008 | by Anthony Hilton
When Yell delivered its interim profit figures a couple of weeks ago it produced a surprisingly robust performance given what is happening in its advertising markets. But the good news was ignored. The only part of the statement to have any effect was the bit where chief executive John Condron announced...
Public Sector: Road safety
21 Nov 2008
A YouTube clip of a moonwalking bear that had 10 million hits was released by Transport for London as a road safety campaign. The viral - made by ad agency WCRS - asks watchers to count passes between a basketball team then asks if they saw the bear.
Profile: Donna Imperato - Straight-talking and self-aware
24 Oct 2008
Donna Imperato might be busy overseeing the C&W/GCI merger, but she is still focused on the bigger PR picture, reports Kate Magee.
Viewpoint: Industry Veteran speaks out
07 Mar 2008 | by Bob Leaf, Chairman, Robert S Leaf Consultants, former Burson-Marsteller international chair
'In the 40 years I was with Burson-Marsteller we were very rarely hurt by a recession. In reality we often did quite well. I was also in charge of Marsteller, our ad business, and they sometimes suffered. But clients who cut advertising dramatically nearly always increased PR activities to compensate....
Cadbury picks Red Consultancy for gorilla sequel
15 Feb 2008 | by David Quainton
The Red Consultancy is to work with Cadbury on its latest 'Glass and a Half Full Production'.
Microsoft campaign puts Burson on the defensive
28 Sep 2007 | by Aarti Shah
WASHINGTON: Burson-Marsteller defended itself against critics this week amid reports that it didn't properly disclose a relationship with Microsoft.
Risk comes with social media's rewards
19 Sep 2007 | by Alexandra Bruell
Comms pros love social networks' freedom, but potential for controversy can complicate matters
VSS report lauds PR
09 Aug 2007 | by Hamilton Nolan
NEW YORK: PR is set to be one of the fastest-growing sectors in the entire media and communications industry over the next five years, according to the new edition of the annual Communications Industry Forecast by the private equity firm Veronis Suhler Stevenson (VSS).
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
