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WASHINGTON: The Securities and Exchange Commission (SEC)'s recommendation Wednesday, July 30, that rules be set to govern how corporations disclose their earnings and other information on their Web sites could drastically impact the newswire business and shift the way IR and financial PR pros execute...
NEW YORK: Omnicom Group Inc.'s PR businesses' contributed revenues of $315 million in its first quarter of 2008, an increase of about 7 per cent from the prior year. The PR revenues accounted for 10 per cent of the company's total earnings.
Although the Penn-Clinton-Colombia triangle snagged headlines and prompted a rash of frenzied political blogging two weeks ago, some clients of Burson-Marsteller's claim that they barely noticed.
EL SEGUNDO, CA: Air New Zealand has named CRT/tanaka AOR for North America, replacing incumbent Cohn & Wolfe.
PRAIRIE DU SAC, WI: Culver's Frozen Custard put its PR, advertising, and media buying services up for review and is preparing to hear the third round of pitches from five agencies in the first week of November.
From displaying creativity to simply abiding by the set rules, David Ward uncovers many keys to a winning RFP
The company's rare PR-HR union has bolstered employee morale and its external branding efforts
Confronting the challenges of agency growth - especially when it's rapid - can be a welcome test for small and mid-sized firms. But it requires a solid action plan, with staffing being a key element.
PURCHASE, NY: Tod MacKenzie is stepping down as SVP of corporate communications at PepsiCo, a post he has held since 2000.
WASHINGTON: Four Republican communication veterans have formed a new strategic communications firm called HDMK.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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