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Bear Stearns announced it will write down the value of $1.2 billion in assets - related to sub-prime mortgages - in Q4.
AUBURN HILLS, MI: Chrysler turned much of its attention to a recently launched social-media site as a means to educate its employees, media, and the public during a six-hour United Auto Workers (UAW) strike involving some 40,000 employees.
A quarter-century has passed since the "Tylenol scare", an incident that saw seven people from the Chicago area die after ingesting Tylenol capsules that had been intentionally tainted with cyanide.
WASHINGTON: The Federal Communications Commission (FCC) early this month levied four more fines against Comcast for airing VNRs without proper attribution, in a move that activists believe signals the agency is coming around to their viewpoint.
SAN JOSE, CA: Free Internet phone provider Pudding Media, with assistance from AOR SutherlandGold Group, has launched a three-pronged campaign that now includes outreach to critics to calm fears about the technology.
BASKING RIDGE, NJ: Verizon Wireless has admitted it "made a mistake" after it was criticized for rejecting a request from an abortion rights group to use the company's text messaging service for its outreach.
Last week's LaSalle Bank Chicago Marathon has been called a perfect storm of problems.
Contractor's situation showcases that PR is no magic cure to difficulties of repairing reputation
CALABASAS, CA: Countrywide Financial, the beleaguered face of the subprime mortgage meltdown, is working with Burson-Marsteller on an extensive internal and external communications effort to ferociously defend itself from its legion of critics.
The high-profile raft of corporate scandals over the past few years has not only turned up the heat on companies to be transparent about their financial dealings, it's also put a brighter spotlight on their PR efforts.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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