Positive thinking
22 Oct 2007 | by Tonya Garcia
For it's first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing and its future.
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MySpace makes more space for musicians
05 Dec 2007 | by Alexandra Bruell
News Corp.'s MySpace launches Transmission, a program enabling musicians to choose a studio, perform, and sell the video at a price of their choosing.
Key to career development is taking personal responsibility
22 Oct 2007 | by Tom Martin
It is a common question at those Friday night after-work gatherings of young PR professionals.
Quality control
22 Oct 2007 | by Michael Bush
McDonald's is going to great lengths to emphasize a new message surrounding its menu offerings.
Constant motivation spurs staff productivity
16 Oct 2007 | by Marc Longpre
Renewing staff motivation is a dilemma every PR executive faces at least once during his or her tenure. There are times when even an agency's brightest stars seem to lack ambition, become disinterested, or are just plain burnt out.
Power List sets benchmark for an evolving PR industry
15 Oct 2007 | by Julia Hood
Seminar, formerly known as PR Seminar, is an annual gathering of communications leaders who come together to listen to speeches delivered by corporate CEOs and various sector gurus on topics both PR-related and not.
NRF sees reward of ongoing dialogue
15 Oct 2007 | by Ted McKenna
Widespread outreach has helped the National Retail Federation earn year-round press interest
Sifting through the information overload
15 Oct 2007 | by Aarti Shah
Monitoring companies are expanding their offerings to give deeper analysis of media coverage.
Cornerstone's James helps clients think young
15 Oct 2007 | by Hamilton Nolan
It is well established that large parts of the music industry, the magazine industry, and any other industry targeting young, urban influencers are quaking in their boots, fearing an inexorable decline of their revenues as diffuse communications techniques savage their traditional business models.
Verizon reverses decision on pro-choice group
10 Oct 2007 | by Aarti Shah
BASKING RIDGE, NJ: Verizon Wireless has admitted it "made a mistake" after it was criticized for rejecting a request from an abortion rights group to use the company's text messaging service for its outreach.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
