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CINCINNATI: Proctor & Gamble has begun rolling out a number of tour initiatives to support its My Black is Beautiful campaign targeting African-American women.
NEW YORK: Media ratings service Arbitron is caught in a controversy over its new radio-station ratings technology. Critics say it is flawed and negatively impacts black and Latino-targeted stations. Arbitron is trying to accommodate the objections while still standing behind its service.
WASHINGTON: The Council on American-Islamic Relations' (CAIR) has launched a campaign called "Beyond Stereotypes," featuring a new publication called American Muslims: A Journalist's Guide to Understanding Islam and Muslims , which intends to educate the media and disabuse journalists of misinformation...
With more launches on the Web vying for the public's attention, online communities targeted at specific ethnic or cultural groups are particularly attractive options for reaching focused demographics.
Over the past decade, gays and lesbians have emerged as one of the most sought-after consumer demographics. Nowhere is this more apparent than in the travel industry.
Ernst & Young has dedicated significant resources to spread a message of inclusiveness to its LGBT employees and the business community at large.
LOS ANGELES: Spewing red water and wrapped in yellow police-style tape, some of the US' most visible fountains appeared to be the spots of grisly crime scenes last Thursday.
It could happen to any white, middle-aged fascist: After a pleasant meal at a soul food restaurant with Al Sharpton, you feel compelled to share your delight with the civilized behavior of African Americans.
How can I convince my boss to fund a PR metrics system?
African-American PR pros in today's market bring considerable gifts and talents to the table. Among them are professionalism, media savvy, and, often, decades of experience.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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