Alliance forms to promote quality childrens' television
17 Oct 2007 | by Ted McKenna
WASHINGTON: More than a dozen nonprofits have teamed up to promote the Smart Television Alliance, a new initiative to help children watch quality TV programming.
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CDC selects Ogilvy for $3.3m task targeting America's youth
19 Oct 2007 | by Marc Longpre
WASHINGTON: In an effort to encourage America's youth to form healthy relationships and avoid violent dating patterns, the Centers for Disease Control and Prevention (CDC) has awarded Ogilvy Public Relations Worldwide a three-year contract worth more than $3.3 million to lead its national "Choose Respect"...
Outlets up focus on gay, lesbian travelers
15 Oct 2007 | by David Ward
Over the past decade, gays and lesbians have emerged as one of the most sought-after consumer demographics. Nowhere is this more apparent than in the travel industry.
Addressing the detractors
15 Oct 2007 | by Michael Bush
In this Web-only exclusive, Michael Bush takes a look at ESPN's strategy for dealing with critics
Retirees influence shareholders
08 Oct 2007 | by Tanya Lewis
The Association of BellTel Retirees, which represents more than 100,000 members, wanted to get Verizon's board of directors to include a "Say on Pay" proposal on its proxy and get the proxy passed, which would give all Verizon shareholders a chance to have a say in officer compensation packages.
Benoit study spurs launch of Sports Legacy Institute
08 Oct 2007 | by Marc Longpre
NEW YORK: Working with Widmeyer Communications, the Sports Legacy Institute (SLI) announced its creation last month by leveraging its high-profile study of ex-pro wrestler Chris Benoit's brain.
The rainbow connection
08 Oct 2007 | by Tanya Lewis
Ernst & Young has dedicated significant resources to spread a message of inclusiveness to its LGBT employees and the business community at large.
Atlanta: The star of the Southeast
08 Oct 2007 | by Hamilton Nolan
Atlanta's booming downtown, well-rounded media scene, and shifting demographics make it an interesting PR market.
TCFV starts online effort to fight teen dating abuse
04 Oct 2007 | by Alexandra Bruell
DALLAS: The nonprofit Texas Council on Family Violence (TCFV) is working with Ruder Finn on an online push aimed at raising awareness of teen dating abuse and engaging parents and teens on an interactive level.
New Nielsen Web site eyes young consumers
24 Sep 2007 | by Aarti Shah
NEW YORK: The Nielsen Company has launched a pop culture Web site to bolster its brand recognition among younger consumers.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
