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Think BR: Are you managing what you measure or measuring what you manage?

01 Jun 2012 | by Claire Emes

Organisations should worry less about which KPIs they use and more about how to action change, writes Claire Emes, head of trends & insight, Ipsos.

Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

The Outdoor Media Centre's Customer Journey research sets out to investigate the path to purchase from the customer's perspective.

Jubilee spirit unites the nation

01 Jun 2012 | by Doug Whelpdale

Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.

Reckitt Benckiser hits carbon footprint target eight years early

31 May 2012 | by Loulla-Mae Eleftheriou-Smith

Reckitt Benckiser (RB), the global FMCG giant, has today claimed it has achieved its goal of reducing its total carbon footprint per dose by 20%, eight years early.

New business leagues (1 June 2012)

31 May 2012

Euro RSCG London joins the creative league at number seven with its Santander win. In media, Goodstuff climbs up four places with two new accounts under its belt: Feld Entertainment and Tangerine.

Justin Sampson takes chief executive role at Barb

31 May 2012 | by Maisie McCabe

Justin Sampson, the former managing director of the Radio Advertising Bureau and director of customer relationship marketing at ITV, is joining the Broadcasters' Audience Research Board as its chief executive, replacing Bjarne Thelin.

Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

Goviral evaluates the latest viral campaign from Foot Locker, with "ones to watch" from Samsung, One Life and Boots.

Tourist numbers to dip before Olympic boost

30 May 2012 | by Loulla-Mae Eleftheriou-Smith

Marketing pushes to attract tourists to the UK are not expected to yield an increase in visitors in the period just before the Olympic Games, although numbers during the Games period are expected to be 13% higher.

BlackBerry maker confirms 'significant' job cuts amid review

30 May 2012 | by Matthew Chapman

BlackBerry owner Research in Motion (RIM) has confirmed it will make "significant" job cuts as investment banks JPMorgan Chase and RBC Capital Markets carry out a strategic review that could lead to tie-ups with other businesses.

Phones4U horror spot tops 2011's most complained about ads

30 May 2012 | by Arif Durrani and Ben Hall

Adam & Eve's horror-themed spot for Phones4U was the Advertising Standards Authority's most complained about ad of 2011 but escaped censorship by the watchdog.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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