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Trading places: this week's people moves

Kellogg parts company with European president Stephen Twaddell while former DDB staffers open a new agency called Atomic London in Brand Republic's round-up of this week's people moves in advertising, marketing and media.

Think BR: Are you managing what you measure or measuring what you manage?

Organisations should worry less about which KPIs they use and more about how to action change, writes Claire Emes, head of trends & insight, Ipsos.

Understanding the customer journey

The Outdoor Media Centre's Customer Journey research sets out to investigate the path to purchase from the customer's perspective.

Jubilee spirit unites the nation

Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.

Think BR: Cookie monsters

Confusion reigns over implementation of the EU cookie directive, writes Martin Greenbank, head of intelligence, Arena Media.

Brand Republic Mobile Beta

Why do my articles look different? Our system recognised you were using a mobile device and presented you with articles in a mobile friendly format. It's part of a major project we're working on to overhaul how our content is best presented to readers depending on how they are accessing it using...

CREATIVE STRATEGY: Prometheus and stealing fire at TED

While all is chaos and misery for the Greeks, for the geeks all is lovely in the garden (excepting George Lucas's 'Star Wars' cash-ins).

Think BR: Inadvertent advertorial?

Failing to properly identify marketing communications can prove costly, writes Helen Bowyer, senior associate, Lewis Silkin LLP.

Think BR: Google spoiled the fun

Every change to Google's search algorithm over the past three years has made it that much harder for the affiliate, writes Dan Pearce, director, Have You Seen.

Think BR: Connected TV uncovered

What are the opportunities for brands wanting to get involved with connected TV, asks Toby Gunton, chief digital officer, WCRS.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.