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This time 50 years ago, the Italian agency Ferry Mayer was collecting the first ever Cannes Grand Prix. It was for a toothpaste commercial.
Appealing to a sophisticated yet cynical audience of creatives is no mean feat but we feel these ads hit the spot perfectly. (Then again, we may be somewhat biased). The three scenarios feature situations with which many will identify, including the client and the ever-increasing logo and the morons...
With the punchy 'Get a Team: Kiss some ass' tagline, PlayStation 2 aims to encourage fans to fight in teams. And instead of showing footage of the game, the campaign adopts a much more entertaining, in-your-face approach, under the direction of subversive comedy pro, Sam Cadman. The ads don't fall into...
Mother has abandoned the techno-obsessed approach of most mobile phone brands in favour of something much more original - an ironic glimpse into the future. The first company to treat mobiles like fashion accessories, the ad positions Xelibri as 'so tomorrow' - a nod to stock fashion phrases such as...
This 10 million campaign made its debut with the release of Matrix Reloaded and like the film, features some ground-breaking effects. Starring some of the world's best sportsmen, including gymnast Ross Brewer and Tony Alva, the man who invented skateboarding in the 1970s, the ad compares remarkable...
An aesthetically beautiful spot for Germany's most famous political magazine. Created as a cinema campaign, the stunning special effects are well suited to the big screen. Although they've been used before (see Royksopp, issue 33) the computer graphics techniques are still impressive. More importantly,...
A seductive idea executed with stylish aplomb. The most impressive thing about this car campaign is the use of a French acrobat artist from stunt team, Le Parkour, who made their commercial debut in the BBC's 'Rush Hour' spot. Shot in LA, the production team actually took over a whole building downtown,...
The style may be twee but this ad is notable for two reasons. It is claimed to be one of the most expensive commercials within the category, and secondly, it adopts a different strategy from rival ads by making dirt the hero not the enemy. The strategy allows a departure from the usual cliches such...
It's a brave client who doesn't mind being ridiculed and it's probably only clients like Orange and agencies like Mother who are prepared to stick their neck out like this. Yet by doing so, Orange appears more credible and down-to-earth as opposed to the corporate 'other'. A raft of stars were drafted...
The aim of this spot was to show the most amazing journey in the world, and we think the director Kevin Thomas has come pretty damn close. Conveying all the colour, excitement and exoticism of foreign travel, the journey takes us from London to Rome, Moscow, Mumbai, Shanghai and Toronto. An identical...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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