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Michael Woodburn, the man attempting to reinvigorate Capital One's brand in the UK with a four-year sponsorship of the League Cup, has said the key link between the two is "opportunity".
Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in 10 years, in a move which sees the brand move away from its controversial "It's not for girls" campaign.
Corona Extra, the Mexican beer, is rolling out a heavyweight outdoor and digital campaign for the summer, introducing the tagline 'The place to be'.
Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring of E4's US drama 'Revenge'.
The end of a high-profile Orange deal suggests tough times for arts tie-ups, but other brands are reaping the benefits of such relationships
At a time of unprecedented technological change, traditional corporate hierarchies are under pressure and many smart marketers are choosing a highly flexible career path, writes David Benady.
Anoushka Feiler, the former Red Bull marketing director turned marketing consultant and interior designer, talks to Nicola Clark about how to get the career you want, on your terms.
BMI Regional head of marketing Frank Mertens will keep his role following today's completion of the £8m sale of the airline by British Airways to Sector Aviation Holdings, who say no redundancies are planned.
Relentless, the Coca-Cola-owned energy drink, is changing the focus of its brand ambassador line-up from sports to music by bringing in urban music artist Professor Green.
Panasonic is launching a digital face-painting app as part of its Olympics marketing activity, which allows users to emblazon their flag onto their social media profile to show which team they are supporting.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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