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LAS VEGAS: A coalition of broadcasting industry groups and mobile device makers are conducting broad education campaigns ahead of the summer debut of mobile digital TV services in several regions.
IRVINE, CA: The Taco Bell for Teens Foundation (TBFT) in its first national campaign is seeking to raise awareness about the high school dropout rate.
LONDON: Next Fifteen reported its revenues increased by 10% to $49.2 million, compared to $44.7 million in 2008.
CULVER CITY, CA: Sony Pictures Releasing International (SPRI) recently launched a Twitter-based game promoting the upcoming summer blockbuster Terminator Salvation.
PORT WASHINGTON, NY: Consumers won't be giving up their entertainment, despite the economy, according to a study from marketing research company The NPD Group. "Entertainment Trends in America" found that 75% of the consumers surveyed plan to spend the same amount or more on digital music downloads...
NOVATO, CA: Bank of Marin is focusing its communications on promoting local financial health after making national headlines for being one of the first banks to repay its multimillion-dollar loan from the Troubled Asset Relief Program (TARP).
CHICAGO: Oprah Winfrey joined Twitter, promising some competition for fellow Twitterer Ashton Kutcher, who has attracted his one-millionth follower.
OAKBROOK, IL: Station M, McDonald's internal Web site for its North American restaurant workers, will soon feature a more diverse group of bloggers and a number of new features as the company seeks to better connect with its employees.
WASHINGTON: The Federal Communications Commission (FCC) is seeking an agency for PR and advertising campaign support prior to the June 12 deadline for analog television stations to transition to digital broadcasting.
FORT LEE, NJ: In an effort to diversify its brands and drive sales, Wicked Fashions tapped professional skateboarder Ryan Sheckler for its first celebrity clothing line.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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