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Michael Woodburn, the man attempting to reinvigorate Capital One's brand in the UK with a four-year sponsorship of the League Cup, has said the key link between the two is "opportunity".
Ernst & Young, one of the "big four" auditors, has appointed UM International to its international media planning and buying account after a final shoot-out against market intelligence agency EI.-
RBS Group's head of group comms is leaving to take on a top role at WPP.
MasterCard is to roll out the next phase of its 'Priceless London' campaign, with activity centring on its sponsorship of London's Southbank Centre.
HSBC group marketing director Chris Clark has warned that the brand may review its advertising on major platforms such as Facebook if the usage of data is deemed "unfair or intrusive".
The HSBC group marketing director is overseeing changes to the bank's positioning, marketing structure and use of social media
Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review involving 10 agencies.
Barclaycard is rolling out its first TV ad campaign in over a year to promote its PayTag technology, which can be attached to mobile phones and used as a contactless payment device.
Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media.
Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6 million media planning and buying account.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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