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NEW YORK: CollegeClickTV.com, a Web site featuring video tours of about 200 universities that launched on November 3, is conducting an outreach campaign that targets parents, students, and the outlets they turn to for college information.
TALLAHASSEE, FL: Next week, the Florida Prepaid College Board kicks off a PR campaign for its annual open enrollment period and upcoming 20th Birthday Bash. Working with The Zimmerman Agency, the Board is encouraging families to continue to save for college during this difficult economic time.
ITHACA, NY: The Johnson School at Cornell University named Coyne PR its AOR, focusing on raising the graduate business school's brand awareness.
ARLINGTON, VA: PBS began promoting its new online community for educators, with the help of C. Blohm & Associates, July 1.
BOSTON: Federal student loan guarantor American Student Assistance (ASA) has selected Brodeur as its AOR.
After going through an unimaginable crisis last year, Virginia Tech has implemented a number of tactics to help the campus return to a sense of normality.
NEW YORK: Simon & Schuster (S&S) Children's Publishing has paired with Ball State University to utilize the college's Electronic Field Trips program, bringing the publisher's authors to the Web and US classrooms.
Chevron has taken an integrated, unique approach to changing the public conversation about the industry.
LOS ANGELES: A new outreach effort by the Los Angeles Unified School District (LAUSD) and the Rogers Group is leveraging new media in a unique way to encourage high-school dropouts to finish school.
Since its founding in 1987, NuStep has positioned itself as a leader in the physical fitness- and rehabilitation-equipment category, manufacturing and marketing high-end wellness products to the active-lifestyle and medical communities.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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