Dept. of Energy enlists Greenough for EcoCAR
16 Jan 2009 | by Nicole Zerillo
WASHINGTON: The EcoCAR, a US Department of Energy project sponsored by GM and others, hired Greenough Communications as its AOR for the latest competition.
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Obama's pledge empowers green comms
03 Feb 2009 | by Aarti Shah
SAN FRANCISCO: Clean tech companies are mobilizing their communications to take advantage of President Barack Obama's pledged investment in solar, wind, and biofuels.
Water conservation focus of local CA campaign
23 Oct 2008 | by Kimberly Maul
SAN DIEGO: In the water-challenged Southern California region, one municipality is working to encourage residents to conserve.
Nonprofits team up to help public reduce its gas usage
16 May 2008 | by Ted McKenna
WASHINGTON: The nonprofit Alliance to Save Energy (ASE) and The Wal-Mart Foundation (WMF) will launch a consumer education effort May 20, offering tips on reducing gas usage through fuel-efficient driving and maintenance.
USCAP awards one-year job to Widmeyer
12 May 2008 | by Ted McKenna
WASHINGTON: The US Climate Action Partnership (USCAP) awarded Widmeyer Communications a one-year, approximately half-a-million-dollar contract to handle public affairs and media outreach.
PCAP shifts coverage into the political arena
10 Dec 2007 | by Ted McKenna
Denver: A bipartisan group of scientists and former politicians has launched extensive outreach touting a full "climate action plan" for the next US president to implement in his or her first 100 days in office.
Edelman ups social impact in latest unit
20 Nov 2007 | by Irene Chang
NEW YORK: A recent Edelman survey found that 85% of consumers around the world are willing to change the brands they buy or their consumption habits to contribute to a better society and environment.
A good use of energy
29 Oct 2007 | by Tanya Lewis
Chevron has taken an integrated, unique approach to changing the public conversation about the industry.
Coleman push goes to extremes
22 Oct 2007 | by Craig McGuire
The Coleman Co. will go to the ends of the earth, literally, to generate publicity. Since 1900, Coleman has provided outdoor products, such as lanterns, stoves, tents, sleeping bags, backpacks, coolers, furniture, and grills.
Positive thinking
22 Oct 2007 | by Tonya Garcia
For it's first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing and its future.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
