Starbucks products target consumers' evolving tastes
20 Feb 2009 | by Nicole Zerillo
SEATTLE: Starbucks Coffee Company launched a new menu combo and coffee product lines that appeal to budget-conscious and on-the-go consumers, respectively.
Search results
Search filters:
By Industry Sector
-
Food & Drink
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- PR Week USA (601)
By Channel
- Advertising (35)
- Advertising (3)
- Brand Communications (18)
- Corporate Issues (16)
- Corporate Social Responsibility (12)
- More...
- Crisis Communications (9)
- Events / Promotions (33)
- Financial Communications (3)
- HR Issues (1)
- Internal Communications (1)
- Marketing (291)
- Media Relations (36)
- Multicultural Marketing (3)
- Online Communications (50)
- Public Affairs (7)
- Public Relations (544)
- Specialized Marketing (6)
- Vendor News (1)
- Less...
McDonald's adding variety of voices on staff comms site
20 Apr 2009 | by Nicole Zerillo
OAKBROOK, IL: Station M, McDonald's internal Web site for its North American restaurant workers, will soon feature a more diverse group of bloggers and a number of new features as the company seeks to better connect with its employees.
CDC prepares comms as salmonella investigation continues
12 Jan 2009 | by Jaimy Lee
ATLANTA: The Centers for Disease Control (CDC) is streamlining its communications strategy as it waits for the source of a salmonella outbreak to be identified.
Garden Fresh hires FH for national push
08 Jan 2009 | by Nicole Zerillo
SAN DIEGO: Garden Fresh Restaurant Corp., the parent company of the eateries Souplantation and Sweet Tomatoes, recently named Fleishman-Hillard as its AOR, following a competitive review.
Dr Pepper faces legal battle for Guns N' Roses campaign
10 Dec 2008 | by Jaimy Lee
PLANO, TX: The Dr Pepper Snapple Group is facing a legal battle with Guns N' Roses after a PR campaign that promised consumers a free bottle of Dr Pepper went awry.
Companies create efforts to capitalize on election
10 Nov 2008 | by Nicole Zerillo
NEW YORK: Diverse consumer-facing companies, ranging from Tropicana to Liberty Mutual, sought to tap the excitement running up to the presidential election by creating accompanying PR efforts.
Pepsi Bottling mixes first CSR report in messaging
10 Oct 2008 | by Nicole Zerillo
SOMERS, NY: Pepsi Bottling Group (PBG), the largest manufacturer, seller, and distributor of Pepsi-Cola, issued its first CSR report last week and is working to integrate the message into all communications.
Wheat Council makes new effort an 'Urban Experience'
07 Oct 2008 | by Nicole Zerillo
NEW YORK: The Wheat Foods Council (WFC), a nonprofit supported by producers, millers, and other industry groups, plans to turn one quarter of an acre of downtown Manhattan into a wheat field for a three-day event. Held from October 6 to 8 at South Street Seaport, the "Urban Wheat Field Experience" is...
Coke relaunches energy drink with hip-hop flair
06 Oct 2008 | by Kimberly Maul
ATLANTA: Coca-Cola relaunched its Full Throttle Fury energy drink September 30 with a new campaign and spokesman, hip-hop artist Big Boi. The effort focuses on in-person events with Big Boi, one half of hip-hop duo OutKast, and music in general, to reach its target audience of African-American males.
Coke scores No. 1 ranking in global brand study
22 Sep 2008 | by Frank Washkuch
NEW YORK: Coca-Cola, IBM, and Microsoft again took the top three slots, of Interbrand's 2008 Best Global Brands study released September 18. Coke was number one last year as well, and this year IBM moved into second, dropping Microsoft to three.
Additional Information
Campaign Jobs
- Account Manager - Corporate Golin Harris , Based in Shanghai or Beijing
- Account Director - London up to £50k Network Recruitment £40000 - £50000 per annum, London
- Business Director PFJ £55000.00 - £70000 per annum, London
- Account Director PFJ £48000 - £55000 per annum, London
- Consumer Insight Manager - FMCG Elizabeth Norman International £59000 - £60000 per annum, West London
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
