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McDonald's adding variety of voices on staff comms site

20 Apr 2009 | by Nicole Zerillo

OAKBROOK, IL: Station M, McDonald's internal Web site for its North American restaurant workers, will soon feature a more diverse group of bloggers and a number of new features as the company seeks to better connect with its employees.

Starbucks products target consumers' evolving tastes

20 Feb 2009 | by Nicole Zerillo

SEATTLE: Starbucks Coffee Company launched a new menu combo and coffee product lines that appeal to budget-conscious and on-the-go consumers, respectively.

Dr Pepper faces legal battle for Guns N' Roses campaign

10 Dec 2008 | by Jaimy Lee

PLANO, TX: The Dr Pepper Snapple Group is facing a legal battle with Guns N' Roses after a PR campaign that promised consumers a free bottle of Dr Pepper went awry.

McDonald's encourages kids to take a minute and 'Move It'

07 Nov 2008 | by Kimberly Maul

Objective: McDonald's is encouraging kids to take one minute each day to make a difference with its "One Minute to Move It" children's well-being effort. As part of its latest Happy Meal film partnership with DreamWorks' Madagascar: Escape 2 Africa, McDonald's wants to "engage with families in a way...

Starbucks focuses on community with (RED)

05 Nov 2008 | by Kimberly Maul

SEATTLE: Starbucks says it is expanding its social responsibility platform and reinforcing its commitment to the communities that produce its coffee through its partnership with (RED) that was announced last week.

McDonald's takes CSR report digital

31 Oct 2008 | by Frank Washkuch

OAK BROOK, IL: McDonald's published its first CSR report in two years in a digital format complete with a blog and videos. Bob Langert, VP of CSR at McDonald's said the company hopes the new format will increase employee and consumer interest in the results, which were released October 29.

Pepsi Bottling mixes first CSR report in messaging

10 Oct 2008 | by Nicole Zerillo

SOMERS, NY: Pepsi Bottling Group (PBG), the largest manufacturer, seller, and distributor of Pepsi-Cola, issued its first CSR report last week and is working to integrate the message into all communications.

Coke relaunches energy drink with hip-hop flair

06 Oct 2008 | by Kimberly Maul

ATLANTA: Coca-Cola relaunched its Full Throttle Fury energy drink September 30 with a new campaign and spokesman, hip-hop artist Big Boi. The effort focuses on in-person events with Big Boi, one half of hip-hop duo OutKast, and music in general, to reach its target audience of African-American males.

Coke scores No. 1 ranking in global brand study

22 Sep 2008 | by Frank Washkuch

NEW YORK: Coca-Cola, IBM, and Microsoft again took the top three slots, of Interbrand's 2008 Best Global Brands study released September 18. Coke was number one last year as well, and this year IBM moved into second, dropping Microsoft to three.

Molson Coors enlists Ogilvy

30 May 2008 | by Frank Washkuch

DENVER: Molson Coors hired Ogilvy Public Relations as its corporate AOR to focus on reputation management, social responsibility, and issues management.

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