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Comms plan to spur launch of political market

NEW YORK: A commercial market for political futures where traders can hedge and speculate on political risk based on ongoing legislative changes launched last Friday.

Telemundo push aims to get Hispanics 'Counted'

MIAMI: US Spanish-language TV network Telemundo wants Hispanics to "Be Counted" in the 2010 Census, and is launching a multiplatform, year-long campaign on April 1. "Hazte Contar!" will bring together online, in-person, and on-air elements promoting involvement in the 2010 Census.

Obama's pledge empowers green comms

SAN FRANCISCO: Clean tech companies are mobilizing their communications to take advantage of President Barack Obama's pledged investment in solar, wind, and biofuels.

USA Network launches 'Characters Unite' tolerance effort

NEW YORK: USA Network launched a community and public affairs campaign promoting tolerance on January 19, tying the effort to its overall tagline "Characters Welcome."

Dept. of Energy enlists Greenough for EcoCAR

WASHINGTON: The EcoCAR, a US Department of Energy project sponsored by GM and others, hired Greenough Communications as its AOR for the latest competition.

LGBT Web site uses pride events in launch PR

PARK CITY, UT: A new Web site for the LGBT and LGBT-friendly communities is incorporating gay pride events into the PR strategy for its launch on January 15.

DoD brings comms for major program in-house

WASHINGTON: The US Department of Defense (DoD) pulled communications efforts for its America Supports You (ASY) program in-house after the DoD's Office of the Inspector General released an audit questioning the purpose of ASY and the use of a PR firm, according to Lt. Col. Todd Vician, DoD spokesperson.

Companies eye Hispanic market with holiday-season campaigns

GREENWOOD VILLAGE, CO: A number of companies are reaching out to Hispanics with tailored campaigns this holiday season.

CNN leverages its nonpartisan coverage

Prior to the presidential election, viewers turned to cable news in record numbers, watching Keith Olbermann, Bill O'Reilly, and others deliberate the candidates, debates, and polls.

Groups target incoming Obama administration

WASHINGTON: While President-elect Barack Obama's team transitions to the White House, a number of groups are using the interim to build campaigns directed at the new administration and Congress.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.