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IRVINE, CA: The Taco Bell for Teens Foundation (TBFT) in its first national campaign is seeking to raise awareness about the high school dropout rate.
WASHINGTON: Special Olympics helped organize more than 700 youth-focused events around the country on March 31 as part its campaign to stop the use of the word "retard."
NEW ORLEANS: The Copeland's of New Orleans restaurant chain is creating awareness for a rare form of skin cancer with limited-edition wristbands and a partnership with NBA player Chris Paul.
AUSTIN, TX: The Lance Armstrong Foundation (LAF) has hired Ogilvy PR to help expand its more than decade-old cancer awareness LiveStrong campaign globally.
NEW YORK: USA Network launched a community and public affairs campaign promoting tolerance on January 19, tying the effort to its overall tagline "Characters Welcome."
FRANKLIN, TN: Dog food brand Pedigree launched an awareness campaign to coincide with the upcoming Paramount Pictures' film Hotel for Dogs.
ALEXANDRIA, VA: The Salvation Army, known for its bell-ringers and Red Kettles during the holidays, is expanding its presence digitally, with the introduction of Online Red Kettles, a Red Kettle Twitter channel, and new ways to donate.
WASHINGTON: A number of organizations are executing campaigns to keep HIV prevention in focus for World AIDS Day on December 1. MTV, the Global AIDS Alliance, and AIDS.gov are three organizations developing PR for the campaigns, ranging from rallies in Washington to new media initiatives.
GENEVA: The Global Fund, a global financing agency that provides grants to fight malaria, tuberculosis, and AIDS, selected MS&L Worldwide for media relations work after a competitive review.
DAYTON, OH: Iams Pet Food is celebrating the 10th anniversary of its pet adoption campaign, "Home 4 the Holidays," with the help of Desperate Housewives star Felicity Huffman.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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