Ann Taylor selects Shadow PR
12 Jan 2009 | by Alexandra Bruell
NEW YORK: Ann Taylor Stores Corporation has named Shadow PR its AOR for the Ann Taylor brand.
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Diesel launches largest store with recession-minded initiative
19 Feb 2009 | by Alexandra Bruell
NEW YORK: Fashion brand Diesel launched its largest store in the world on February 16 in New York. Despite a recession that is hitting retail hard, the company developed a guerilla marketing campaign, including experiential store events, street teams, media relations, and paid media.
Reebok opens pop-up on Bowery
21 Nov 2008 | by Alexandra Bruell
NEW YORK: Reebok launched a pop-up store on New York City's Bowery street in a move to boost its street cred. The store will be open November 15 to December 14 and is stocked with lifestyle-based footwear and apparel and limited edition styles inspired by the city.
Porter Novelli to open popup fashion agency
27 Jun 2008 | by Alexandra Bruell
NEW YORK: Nine of Porter Novelli's twenty something staffers collaborated to create Jack and Bill, a popup fashion agency in its Tribeca office this summer.
TJX hires Ogilvy PR
03 Apr 2008 | by Nicole Zerillo
NEW YORK: The TJX Companies' leading off-price retailers, T.J. Maxx and Marshalls, have named Ogilvy Public Relations Worldwide to serve as its new public relations agency of record after a competitive pitch in January.
Sears, Hearst launch promotional campaign
03 Mar 2008 | by Alexandra Bruell
Sears is partnering with Hearst in a non-traditional promotional campaign to invigorate people's perceptions about its offerings, and offset slumping sales among other hardships.
Target to reconsider media policies
31 Jan 2008 | by Keith O'Brien
MINNEAPOLIS: Target has restructured its communications department, allowing the company to increase its number of available spokespeople and reconsider a long-standing nontraditional media ban.
Brunswick working with Tommy Hilfiger
18 Jan 2008 | by Tony Garcia
NEW YORK: The Brunswick Group has been working with clothing design company Tommy Hilfiger Group both in the US and Europe for several months, according to sources.
TIA wages aggressive initiative on toy safety
22 Nov 2007 | by Michael Bush
NEW YORK: With the holiday shopping season in full swing, the Toy Industry Association (TIA) has instituted a more aggressive communications program to combat the ongoing negative media coverage related to toy safety issues.
NetApp finds strength in collaboration
29 Oct 2007 | by Ted McKenna
The company's rare PR-HR union has bolstered employee morale and its external branding efforts
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
