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WASHINGTON: In reaction to sharp criticism from lawmakers and the media, the business travel industry has launched several advocacy campaigns to validate its role in the US' economic recovery.
CITY OF INDUSTRY, CA: Beauty brand wet n wild has launched a campaign to promote additional products that launched in January, emphasizing the products' technology, ingredients, and value to consumers. As a separate initiative, the brand is leveraging its 30th anniversary to reach key trade media and...
MUMBAI: The Taj Mahal Palace and Tower has enlisted its PR agencies to assist in outreach following last week's terrorist attacks. In the US, the company is working with Sheila Donnelly & Associates.
BRASILIA, BRAZIL: Brazil's Department of Social Communication (SECOM) awarded CDN Comunicação and partner Fleishman-Hillard an approximately $8 million, one-year contract to promote Brazil as a financially stable, attractive location for foreign investment.
NEW YORK: M Booth & Associates is conducting a brand awareness effort for the Frommer's brand, a division of Wiley, including trade press and consumer media outreach, events, and analyst relations.
NEW YORK: The Chinatown Partnership of New York will launch a two-month marketing campaign to encourage people to visit the neighborhood in lower Manhattan.
MIAMI: The Central American airline TACA will retool its brand through 2009 to better connect with what it calls the "modern Latin" audience.
NEW YORK: Virgin America will introduce "Entourage Air," its JFK to Las Vegas route, on September 4, and celebrate the debut of HBO programming on its in-flight entertainment systems, with a party for the media and bloggers featuring the cast of HBO's Entourage.
PINELLAS PARK, FL: Transitions Optical launched a new consumer education campaign to tie in good eyesight and good golf. The eyewear company also just signed a four-year marketing deal to be the official eyewear brand for the Professional Golfers Association (PGA) Tour, the Champions Tour, and Nationwide...
BENSALEM, PA: The Bucks County, PA, Conference and Visitors Bureau, working with AOR Oxford Communications, recently launched a series of viral videos with a presidential tie-in to promote the county's tourist offerings. Less than 75 miles southwest of New York City, the county is known for its picturesque...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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