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MOUNT LAUREL, NJ: West Point Thoroughbreds (WPT), a racehorse ownership company, hopes to spark renewed interest in the sport with a new campaign. "FATE," launched February 24, stands for Find a Thoroughbred Enthusiast.
CHICAGO: Startup companies that engage in PR campaigns are 30% more successful in getting funding within one to three months than those that don't, according to results from a survey conducted by BIGfrontier Communications Group in Chicago.
Objective: Newsstand sales are significantly driven by the power of its covers.
CHICAGO: Cision has launched CisionPoint, a media research, distribution, and analysis tool two years in the making.
Newswires oppose timing and access disadvantages that releasing reports over the Web could create
When it comes to planning and executing a successful healthcare campaign, research has a key part.
In today's new-media world, PR pros are leveraging the latest in newswire technology to extend the press release beyond the media and plunge it directly into the mainstream.
With all the buzz about corporate blogging, you would think that executives would at least attempt to adhere to the road rules.
IT product company EMC wanted to gain brand exposure and reposition itself as an information company, rather than a storage company.
BOSTON: The public's embrace of cause marketing and CSR efforts continues to expand, making them an increasingly necessary part of any company's operations, according to a new study from Cone Inc.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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