Honda picks Bottle PR ahead of Civic launch
01 Jun 2012 | by John Owens
Honda has put Bottle PR in the driving seat to promote awareness of its latest version of the Civic.
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Campaign Viral Chart: Nike viral stays ahead of Pepsi Max
01 Jun 2012 | by Ben Hall
An interactive film for Nike has remained top of the chart for a second week despite being shared dramatically fewer times than last week.
SapientNitro wins McLaren digital business
31 May 2012 | by Sara Kimberley
McLaren Automotive has appointed SapientNitro to handle its global digital account.
Goodyear launches £30m media pitch
31 May 2012 | by Katherine Levy
The tyre giant Goodyear Dunlop is reviewing its estimated £30 million pan-European media planning and buying business, which is currently split between a number of networks.
We'll call you: BMW
30 May 2012
Mole was intrigued by the prospect of winning the use of a Bimmer for a year, but would the prize car be one of the bling-tastic gold models used in the promotion?
BMW 'Ultimate Track' by Dare
28 May 2012
Dare has created BMW's first UK gaming app, BMW Ultimate Track, to promote the launch of the new BMW 3 Series in the context of the company's sponsorship of London 2012.
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.
Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
An interactive film for Nike, where users can click on featured footballers for stats and social media links, has become the most shared advert on the social web this week with 585,286 shares.
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for more "relevant and innovative" ways to build the brand through digital channels.
RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
Breakdown service RAC has appointed former News International sales director John Orriss to head its marketing team.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
