Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
The fashion brand has celebrity fans, but is struggling against high-street rivals.
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Nike has announced plans to sell Umbro, the kit supplier to the England football team, deeming it surplus to requirements after four years of ownership.
The fashion brand has celebrity fans, but is struggling against high-street rivals.
Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection online and in-store ahead of traditional drop dates.
EdenCancan has been chosen by the menswear brand Duchamp to promote the brand and its new design director.
Daily deal site DiscountVouchers.co.uk has hired Rooster PR to handle its UK comms.
The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.
Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its estimated £110m pan-European media account.
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.
Nike has drafted in some big names from the world of football, including Neymar and Franck Ribery, for its latest campaign.
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.