Corona Extra embarks on heavyweight outdoor and digital drive
01 Jun 2012 | by Gemma Charles
Corona Extra, the Mexican beer, is rolling out a heavyweight outdoor and digital campaign for the summer, introducing the tagline 'The place to be'.
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in 10 years, in a move which sees the brand move away from its controversial "It's not for girls" campaign.
Chambord makes TV debut with E4's Revenge
01 Jun 2012 | by Gemma Charles
Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring of E4's US drama 'Revenge'.
The age of the interim marketer
01 Jun 2012 | by David Benady
At a time of unprecedented technological change, traditional corporate hierarchies are under pressure and many smart marketers are choosing a highly flexible career path, writes David Benady.
'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
Anoushka Feiler, the former Red Bull marketing director turned marketing consultant and interior designer, talks to Nicola Clark about how to get the career you want, on your terms.
Public Sector: Childminders like the offer of free milk
01 Jun 2012 | by John Owens
Milk4childminders, a firm that delivers free milk to children who are in the care of registered childminders, enlisted Lava to devise and implement an online campaign aimed at strengthening relations with its existing clients and attracting new customers.
Relentless recruits Professor Green as brand ambassador
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
Relentless, the Coca-Cola-owned energy drink, is changing the focus of its brand ambassador line-up from sports to music by bringing in urban music artist Professor Green.
Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.
VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
31 May 2012 | by Ben Hall
Coca Cola "haven't looked to change anything about how we approach any aspect of our business" after byuing a 58% stake in Innocent Drinks in 2010, according to Joe McEwan, communities manager at Innocent.
Tesco 'Tesco Jubilee' by The Red Brick Road
31 May 2012
Tesco has launched a TV campaign to highlight the supermarket's promotions for the Queen's Diamond Jubilee celebrations.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
