01 Jun 2012
| by Alex Brownsell
such as Birmingham and Liverpool after being deemed "sexist". The Advertising Standards Authority (ASA) also ...
30 May 2012
| by Helen Bowyer
to the Advertising Standards Authority (ASA) for investigation. The ASA also enforces the CAP code.
The best way ...
ASA adjudication is by clearly drilling it home to the reader that this is, in fact, a 'promotional ...
of complaint to the ASA or Trading Standards for failure to identify the commercial arrangement lower than ...
30 May 2012
| by John Reynolds
Authority (ASA) that the ad, and particularly the phrase, "Rip their heads off and suck their guts out ...
applying a scheduling restriction.
The ASA decided against banning the ad, noting that the Frubes brand ...
24 May 2012
| by Jeremy Bullmore
A. Like prison sentences, ASA rulings serve two purposes: retribution and deterrence. And deterrence can only work if preceded by retribution.
If you find this unsatisfactory, you should muster your fellow marketers and lobby the Government to introduce mandatory pre-publication clearance of all ...
09 May 2012
| by Jane Bainbridge
by ASA for misleading viewers.
Own-label. With brands so heavily promoted in the SBS ...
09 May 2012
| by John Reynolds
).
In total, the Advertising Standards Authority (ASA) received 14 complaints, relating to eight different ...
welfare issues, so they did not believe judging the campaign was within the ASA's remit.
Lush added ...
.
The ASA ruled said the six of the eight complaints were deemed to have substance and in breach ...
02 May 2012
| by Alex Brownsell
extension of the ASA s remit to include online claims, claiming it addressed a "widely recognised weakness ...
02 May 2012
| by Loulla-Mae Eleftheriou-Smith
A BSkyB ad for its HD and ESPN packages has been banned by the Advertising Standards Authority (ASA...and conditions in the creative, the ASA banned the ad.
The ASA said it was "significant" that consumers would ...
of today's decision.
The ASA's remit was extended in March 2011 to encompass marketing claims companies ...
20 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
and enable them to form healthy relationships. The ASA reinforced the importance of this message when ...
17 Apr 2012
| by Chris Mundy
judged by the ASA to have breached advertising codes. This low figure shows the work we do protects ...