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Yorkie makes shift from 'not for girls' positioning with new TV ad

such as Birmingham and Liverpool after being deemed "sexist". The Advertising Standards Authority (ASA) also ...

Think BR: Inadvertent advertorial?

to the Advertising Standards Authority (ASA) for investigation. The ASA also enforces the CAP code. The best way ... ASA adjudication is by clearly drilling it home to the reader that this is, in fact, a 'promotional ... of complaint to the ASA or Trading Standards for failure to identify the commercial arrangement lower than ...

'Suck our guts out' Frubes ad escapes ASA ban

Authority (ASA) that the ad, and particularly the phrase, "Rip their heads off and suck their guts out ... applying a scheduling restriction. The ASA decided against banning the ad, noting that the Frubes brand ...

On the Campaign Couch ... with JB

A. Like prison sentences, ASA rulings serve two purposes: retribution and deterrence. And deterrence can only work if preceded by retribution. If you find this unsatisfactory, you should muster your fellow marketers and lobby the Government to introduce mandatory pre-publication clearance of all ...

Sector Insight: soap, bath and shower

by ASA for misleading viewers. Own-label. With brands so heavily promoted in the SBS ...

Lush ad banned over claims that reptile trading was driving species to extinction

). In total, the Advertising Standards Authority (ASA) received 14 complaints, relating to eight different ... welfare issues, so they did not believe judging the campaign was within the ASA's remit. Lush added ... . The ASA ruled said the six of the eight complaints were deemed to have substance and in breach ...

ISBA president Woods: Marketers must shape online regulation

extension of the ASA s remit to include online claims, claiming it addressed a "widely recognised weakness ...

Ad watchdog upholds complaint against BSkyB

A BSkyB ad for its HD and ESPN packages has been banned by the Advertising Standards Authority (ASA...and conditions in the creative, the ASA banned the ad. The ASA said it was "significant" that consumers would ... of today's decision. The ASA's remit was extended in March 2011 to encompass marketing claims companies ...

The truth about youth: Do you know Generation Z?

and enable them to form healthy relationships. The ASA reinforced the importance of this message when ...

Marketing Promotion: How ad clearance helps brands

judged by the ASA to have breached advertising codes. This low figure shows the work we do protects ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.