Aviva 'Aviva home insurance relaunch' by AMV BBDO
22 May 2012
Paul Whitehouse plays a goth in the latest Aviva ad by Abbott Mead Vickers BBDO....The aim of the campaign is to relaunch Aviva s "stress free" home insurance. ...
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Aviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...of Aviva's UK business areas life and pensions, general insurance and healthcare. The business ... is understood to have retained a place on Aviva's marketing roster. Aviva started the review in January ... . Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...
Hit or Miss? Aviva shareholders vote against executive pay proposals
11 May 2012
Shareholder anger Insurance firm Aviva faced the wrath of its own investors last week when...Fifty-four per cent of Aviva shareholders voted against the company's pay and bonus packages amid anger over Aviva's falling share price. Group chief executive Andrew Moss left the firm with immediate ... , Chatsworth Communications Aviva will not be the last scalp in the 'shareholder spring'. The issue ...
Aviva hands consolidated digital account to Dare
03 Apr 2012 | by Sara Kimberley
Aviva has appointed Dare to handle its consolidated digital advertising account....The agency won the account after a competitive pitch against Razorfish, Weapon 7 and TMW. Aviva ... to consolidate into a single agency. Dare will now handle Aviva's consolidated digital account, also covering ... handles Aviva's advertising account, but is unaffected by the appointment. Separately, Aviva's review ...
Aviva plots digital roster overhaul
01 Mar 2012 | by Sara Kimberley
Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate...life cover and direct services insurance portfolio. Aviva currently works with a number of agencies ... Aviva s advertising account. News of the review follows a separate web-build pitch at the end of last year. Agencies are waiting for the result on this process. It also follows Aviva s decision to call ...
Aviva signs radio deal to promote health insurance
20 Feb 2012 | by Maisie McCabe
Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...-morning show. The sponsorship was negotiated by Aviva's media agency, Publicis Groupe's ZenithOptimedia ... , highlighting the services that Aviva offers, information on a range of health-related subjects ... . In January, Aviva launched an new ad, by Abbot Mead Vickers BBDO, starring 'The Fast Show' comic Paul ...
Aviva 'detector' by AMV BBDO
08 Feb 2012
The latest ad for Aviva car insurance introduces a new Paul Whitehouse character, a Lancastrian...The spot, by Abbott Mead Vickers BBDO, promotes Aviva s new online deal. "Eddie" will also appear in two more ads planned for this year. The spot was written by Dave Buchanan and art directed by Mike Hannett. It was directed by Declan Lowney through HSI. ...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
officer at Aviva and president of The Marketing Society, gives her summary of last week's event....by Aviva. In essence, this is about developing a global framework requiring companies to produce an annual ...
Aviva 'for the love of your home' by AMV BBDO
26 Jan 2012
Aviva has released a set of idents for its partnership with the Home channel to advertise its home
Aviva targets world record crowd for Quins v Saracens clash
06 Jan 2012 | by John Reynolds
Aviva, the sponsor of top-flight club rugby union, is targeting the forthcoming Wembley clash...-up act before the Wembley match to encourage a higher attendance. Aviva is also considering a series ... numbers to those at Twickenham. Aviva has been the sponsor of Premiership Rugby since 2009. Aviva ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
