2012: The year of NFC contactless payments?
11 May 2012 | by Sarah Shearman
mobile devices. Orange and Barclaycard have been the major proponents of the service in Britain, rolling ...
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Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
Barclaycard is rolling out its first TV ad campaign in over a year to promote its PayTag technology...activity, including a YouTube viral starring actor David Hasslehoff. Barclaycard has also become ... . Once attached, payments of up to 15 rising to 20 in June can be made. Barclaycard is aiming ... marketing director at Barclaycard, said the launch will further the brand s reputation as an innovator ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
Barclaycard launches PayTag mobile payment
19 Apr 2012 | by Nick Batten
Barclaycard has launched a contactless payment method called PayTag that works on all mobile phones....From today, millions of Barclaycard customers will be able to make payments with any mobile phone by sticking a Barclaycard PayTag to the back of their handset. PayTag is a third of the size of a normal ... . From June this amount will rise to 20. Last week Barclaycard and Orange announced that credit ...
HP ramps up music credentials with Wireless and Florence ventures
21 Mar 2012 | by Matthew Chapman
The music-based sponsorship is being undertaken to showcase the company s DM4 and DV6 laptops and its sponsorship will be highlighted through press, in-store and digital activity. HP's activity for the Wireless Festival, whose headline sponsor is Barclaycard, will involve giving away two tickets to every ...
Barclaycard secures sponsorship of NEC venues
01 Mar 2012 | by Alex Brownsell
Barclaycard is hoping to emulate the success of O2's entertainment venue sponsorship though a deal...become known as NIA, A Barclaycard Unwind Experience. It is part of a wider five-year sponsorship deal with NEC Group, which will involve Barclaycard becoming payment partner for The Ticket Factory, the LG Arena, the NIA, and the National Exhibition Centre (NEC). Barclaycard's contactless payment points ...
Tesco boss Richard Brasher to chair Marketing Society Awards judging
30 Jan 2012 | by Staff
Brasher, a Tesco veteran of 23 years who was instrumental in the launch of Clubcard, was promoted from his previous role of commercial director last year. He joins an illustrious list of judges for this year's Award, including Vodafone group marketing director Saj Arshad, Barclaycard global chief ...
PR Agency of the Year: The Red Consultancy
13 Dec 2011 | by David Singleton
, Westfield and Game. The agency also held on to big names such as McDonald's, Barclaycard, Johnson Johnson ... service, from Orange and Barclaycard. Videos of the process have been watched by more than 100,000 users ...
Barclaycard teams up with celebrities for 'Easier' Christmas push
02 Dec 2011 | by Alex Brownsell
Barclaycard is extending its ongoing 'Easier' brand campaign with a Christmas promotion promising.... The online advent calendar, created by agencies Dare, Walker Media and Mission, can be found at www.facebook.com/barclaycard . The Christmas push is the latest phase in Barclaycard's new brand campaign, which aims to position the brand ... brand director at Barclaycard, said that rather than just focusing on contactless technology ...
Visa unveils new digital payments brand V.me
16 Nov 2011 | by Sarah Shearman
mobile wallet service next year . Rival MasterCard has signed up with Barclaycard and Orange ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
