Let's get serious
17 May 2012 | by Tim Dunn, Isobar Mobile
, with Barclaycard's "waterslide" and Carling's iPint being the classic case studies. Last Mile Marketing ...
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Everything Everywhere and Stagecoach trial mobile contactless fares
25 May 2012 | by Sarah Shearman
. Orange and Barclaycard have been the major proponents of the service in Britain, rolling out the Quick ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
year launched a mobile payments service, with NFC technology called Simply Tap, with Barclaycard ...
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
cards. Barclaycard has made huge leaps driving consumer adoption of this technology through the early ...
Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer
08 Mar 2012 | by Kim Benjamin
, transforming it into a game. The case for Fiona Bosman, head of advertising and content, Barclaycard: At Barclaycard, Bosman has been using social networks to both reward and engage with customers and has launched a ...
O2 courts UK developers to find new uses for NFC
16 Feb 2012 | by Sarah Shearman
and Barclaycard's tie-up launch the first mobile payments system in the UK , using NFC technology, and Nokia ...
Barclaycard 'win an easier Christmas' by Dare
09 Dec 2011
Barclaycard has launched a campaign by Dare that offers both Barclaycard and non-Barclaycard
Barclaycard teams up with celebrities for 'Easier' Christmas push
02 Dec 2011 | by Alex Brownsell
Barclaycard is extending its ongoing 'Easier' brand campaign with a Christmas promotion promising.... The online advent calendar, created by agencies Dare, Walker Media and Mission, can be found at www.facebook.com/barclaycard . The Christmas push is the latest phase in Barclaycard's new brand campaign, which aims to position the brand ... brand director at Barclaycard, said that rather than just focusing on contactless technology ...
Visa unveils new digital payments brand V.me
16 Nov 2011 | by Sarah Shearman
mobile wallet service next year . Rival MasterCard has signed up with Barclaycard and Orange ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
