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Barclaycard returns to TV for PayTag campaign

28 May 2012 | by Alex Brownsell

Barclaycard is rolling out its first TV ad campaign in over a year to promote its PayTag technology...activity, including a YouTube viral starring actor David Hasslehoff. Barclaycard has also become ... . Once attached, payments of up to 15 rising to 20 in June can be made. Barclaycard is aiming ... marketing director at Barclaycard, said the launch will further the brand s reputation as an innovator ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...

Barclaycard 'win an easier Christmas' by Dare

09 Dec 2011

Barclaycard has launched a campaign by Dare that offers both Barclaycard and non-Barclaycard

Barclaycard introduces new strapline in Christmas campaign

14 Nov 2011 | by Sara Kimberley

Barclaycard is introducing a new strapline for Christmas and its first national outdoor ad campaign...the strapline, "Barclaycard. Easier", to promote Barclaycard's contactless payment system. An outdoor ad ... the digital work. Gary Twelvetree, global brand director at Barclaycard, said: "Our Christmas marketing campaign will be delivered in a fresh and modern way, showing how Barclaycard makes this busy time of year ...

Moneysupermarket.com aims for 'big brand' behaviour with ads

07 Sep 2011 | by Alex Brownsell

term,' added Troy, who joined the business from Barclaycard earlier this year. With Gocompare ...

Punter Appeal - Bartle Bogle Hegarty

25 Aug 2011 | by Katherine Levy

the West Country, whence Yeo Valley hails. Barclaycard's "rollercoaster", a follow-up to its memorable ... of the contactless Barclaycard through a New York worker who flies his way around the city flashing his plastic ... of 10) Barclaycard - Rollercoaster 6.24 Barnardo's - Turnaround 6.24 Audi - Beauty ...

Should brands be investing in apps?

18 Aug 2011 | by Katherine Levy

them? When branded apps work, they work brilliantly. Who can forget Barclaycard's Waterslide Extreme ...

Moneysupermarket.com's latest TV ad ditches comedian Omid Djalili

01 Jul 2011 | by Ben Bold

Moneysupermarket.com earlier this year from Barclaycard , where he had been global head of advertising and content ...

Barclays spoofs history of money for mobile payment push

30 Jun 2011 | by Ben Bold

Barclaycard is promoting its contactless mobile payment service with a viral campaign spoofing...Childs, the star of 'The Only Way is Essex'. Gary Twelvetree, Barclaycard's global brand director, said: "The evolution of payment options is an interesting story and one we had to tell. "Barclaycard ... things into the future with launch of contactless mobile payment." Barclaycard's new service, which ...

Barclaycard adapts rollercoaster ad for mobile payments

09 Jun 2011 | by Alex Brownsell

Barclaycard has rolled out an ad campaign to promote its contactless mobile payment services...Barclaycard and Orange unveiled the UK's first contactless mobile payment service using Near field ... retailers such as McDonald's, Subway and Pret a Manger. To promote the scheme, Barclaycard has reworked ... using a Samsung handset, rather than the Barclaycard in the original ad. The aim is to emphasise ...

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