Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
of the century, let alone 2011. Barclaycard The credit-card brand is busy ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits ...
Loyalty schemes to push mobile payments
26 Jan 2011 | by Ed Owen
proposition, whether using NFC or not," he said. One model is already being operated by Barclaycard, which ... -based loyalty or incentive schemes. A Barclaycard spokesperson said: "We believe that mobile payments ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
brands have stolen a march in this area, with Barclaycard promoting its contactless payment system. Barr ...
Brand Manager of the Week
24 Nov 2009 | by Sarah Johnson
first job? I worked at Barclaycard in the Cheque Fraud department. If you weren't you, who would you ...
British Airways to return to TV advertising after two-year absence
14 Aug 2009 | by Alex Brownsell
has joined Barclaycard as UK marketing director. ...
Barclaycard hires former British Airways marketer Katherine Whitton
11 Aug 2009 | by Alex Brownsell
at Barclaycard....;} Whitton will report to Barclaycard's chief marketing officer, Libby Chambers. Gary Twelvetree, who has ... in May 2007. Whitton's first job at Barclaycard will be to conclude a review of the brand's direct ... . Barclaycard is attempting to position itself as a music-friendly brand through partnerships with ticket ...
The Work: New Campaigns - UK
06 Feb 2009
with a glass of milk on top, accompanied by the text: "A glass of milk in every one." BARCLAYCARD - DIY CREDITS Project: DIY Client: Barclaycard Brief: Build on the momentum of the recent TV ad ... Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...
The Work: New Campaigns - UK
06 Feb 2009
with a glass of milk on top, accompanied by the text: "A glass of milk in every one." BARCLAYCARD - DIY CREDITS Project: DIY Client: Barclaycard Brief: Build on the momentum of the recent TV ad ... Barclaycard "waterslide" TV spot by Bartle Bogle Hegarty, featuring a group of students attempting to recreate ...
Marketing's Top 100 Direct Mail advertisers 2008
01 Oct 2008 | by Richard Abbott
. Halifax, Lloyds TSB and Barclaycard all remain in the top 10 spenders' table, while broadcaster BSkyB has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
