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Safety push touts SUV mastery
23 Aug 2006 | by Craig McGuire
Of that, $27 million was earmarked for a campaign to promote SUV safety. Ad agency Bartle Bogle Hegarty was brought in to execute the campaign, with Peppercom tapped to handle PR. "Whenever you deal with 50 attorneys general, who are typically elected members of their respective state governments, nobody ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
