Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
writer Mark Davies and art director Michael Kinlan from Leith agency worked on the campaign, while ...
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Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
on the large BBC Big Screens placed around the UK, supported by cinema activity. Rita Broe, strategic ...
Pick of the Week - The Leith Agency/Irn-Bru
03 May 2012
Laird, Dominique McMullan, Mark Davies and Michael Kinlan, and directed by Martin Wedderburn through MTP ...
BBC 'Torch relay' by RKCR/Y&R
02 May 2012
The BBC has begun its London 2012 Olympic Games marketing with a campaign by Rainey Kelly Campbell
BBC prepares Olympic Torch ad campaign with Elbow soundtrack
30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Rainey Kelly Campbell Roalfe/Y&R has created the BBC's Olympics campaign for the torch relay, using...-second ad will run across BBC One and BBC Three. Parts of the ad will be used within title sequences for the 'BBC Torch' specials, 'The One Show' special and 'Blue Peter'. The ad will be the first in a series for the BBC to showcase its coverage of the Olympic Games, and the Elbow track, 'First Steps', will be used ...
Behind the scenes: Reggae Reggae Sauce's first TV ad
17 Apr 2012 | by Sara Kimberley
The four-minute, 30-second footage includes interviews with the Reggae Reggae Sauce founder Levi Roots, who successful pitched his hot sauce idea on the BBC's business show 'Dragons' Den'. The brand's marketing director, Peter Baxendell, looks at the strategy behind the ad, which explains how food can ...
Virgin Media pulls Doctor Who TV ad after BBC row
17 Apr 2012 | by Matthew Chapman
Virgin Media has pulled an ad starring David Tennant and Sir Richard Branson after BBC Worldwide...BBC Worldwide was concerned that the ad, which featured the show's former star David Tennant, a ... -running BBC sci-fi series was endorsing TiVo. Virgin Media launched its 'Keep Up' brand campaign, created by Bartle Bogle Hegarty, on the Easter Bank Holiday weekend without seeking BBC approval for the ad ...
Reggae Reggae Sauce brought to life in Aardman TV ad
16 Apr 2012 | by Arif Durrani
Reggae Reggae Sauce, born after a successful pitch by Levi Roots on the BBC's business show
Weetabix launches campaign for new golden syrup variant
13 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
positioning the brand as the ideal cereal for facing the day ahead. Francesca Davies, marketing manager ...
BBC 'Shakespeare unlocked season' by Karmarama
03 Apr 2012
Karmarama has created a campaign for the Shakespeare season on the BBC.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
